Director of Growth

About Ivy City Co. 

Ivy City Co. Is a private equity backed women’s fashion brand founded in 2015 by a group of mothers and friends dedicated to creating unique feminine dresses that evoke timelessness and confidence in all ages and sizes.  

Responsibilities

• Develop and drive innovative growth and paid media strategies to meet revenue and consumer targets, with a focus on sustainable, efficient growth. Oversee channel roadmap, optimization and expansion.  
• Manage and execute day-to-day paid marketing efforts with our ad agency to profitably acquire new customers through performance-based marketing channels, including META, Google, Instagram, AppLovin and Youtube. 
• Create strong internal partnerships with finance, product development, website and social media teams to ensure alignment on growth objectives and seamless execution of successful financial growth initiatives. 
• Champion a culture of innovation and continuous improvement by encouraging experimentation with new growth tactics, sales tactics, technologies and channels.  
• Leverage AB testing to foster insights and optimizations, ensuring that all marketing activities are efficient, effective and scalable. 
• Provide senior leadership and cross-functional partners with summaries and analyses of campaigns, results and forecasts / growth plans. 
• Work collaboratively with the marketing and creative teams to generate a revolving door of content and build ad campaigns in-line with promo calendar and industry trends. 
• Work collaboratively with the finance team to ensure ad-strategy and performance are in-line with SALES and EBITDA targets. 
• Develop and evaluate key performance metrics related to CAC, lifetime value, channel performance and channel growth. 
• Own experimentation roadmap. 
• Design and analysis (deep in Excel!) of A/B tests that allow for the playbook of growth tools to grow. 
• Collaboratively contribute to quarterly and annual roadmap and financial forecasts. 
• Display leadership qualities in your personal work and interactions with teammates — optimistic, collaborative, inclusive, efficient, innovative, problem solver, etc. Face all tasks, opportunities, and challenges with a go-getter attitude. 

Qualifications  

• 7-10 years of experience leading paid media and/or growth/performance marketing teams in the fashion or consumer products space.  
• Advanced understanding of direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, and other platforms specific to customer acquisition. 
• Start-up citizen mind-set with a bias toward change and comfort analyzing complicated sales and ROAS reports and distill data to multiple cross functional teams.  
• Ability to analyze complex datasets and translate insights into actionable strategies 
• First-hand knowledge of attribution, including techniques beyond last click such as interaction between paid and organic work streams 
• Experience driving and measuring awareness efforts 

Benefits 

• Hybrid Work Schedule 
• Weekly lunches on us 
• Flex PTO 
• 401k with Employer Match 
• Health insurance benefits 
• Paid parental leave 
• Paid short term and long-term disability 
• Stocked breakroom 
• Company events 
• Employee discount