What are the responsibilities and job description for the Database Marketing Manager position at Landry's, LLC.?
Database Marketing Manager
It is the responsibility of the Database Marketing Manager to prepare and execute events, including budgets, for Database Marketing, Special Events and Advertising Departments. Preparation and execution of an annual event calendar and invite project sheet. Direct Special Events staff and office functions. Preparation and execution of casino promotions. Develop a strong customer base and to generate revenue for the Casino. Oversees the daily operations of all Marketing departments including Database Marketing, Special Events and Advertising.
Responsibilities
• Responsible for all Direct Mail, SMS and Email Campaigns.
• Instrumental in developing themes for Casino Marketing, Special Events and promotions
• Ensures the integrity of the CMS database for accuracy and protection of proprietary guest and gaming data.
• Oversee the preparation of all Proformas and Postformas on all planned events and promotions.
• Act as a liaison between departments during and for events, and outside vendors as necessary.
• Prepare operational fact sheet for coordinating departments to ensure smooth execution.
• Interact and direct departments involved coordinating and reviewing all details related to each event.
• Manage all elements of campaigns: segmentation, creative, proofing, internal and external communication, reporting, etc.
• Oversee the preparation of Special Event calendar as it relates to achieving incremental revenue and update as necessary.
• Work in tandem with other departments during functions.
• Communicate frequently with other departments in the Hotel to assist them with any needs they may have.
• Assist in an overall effort to establish a good relationship with all Golden Nugget customers with an emphasis on our high-end guests.
• Carry out managerial responsibilities in accordance with Golden Nugget policies and procedures.
• Performs other duties and responsibilities as requested.
Qualifications
• Extensive knowledge of the Casino Industry including Marketing, Casino Operations, Gaming Regulations and Employee Relations.
• Ability to manage employees, training and coaching skills with evidence of developing exceptionally motivated teams
• Excellent analytical, problem solving, administrative, multi-tasking, organization and prioritization skills
• Excellent interpersonal and communication skills (verbal and written), fluent English and articulate
• Ability to work efficiently, independently and cohesively, consistently producing quality results
• Computer literate in Microsoft Windows applications required
What we offer you:
Multiple benefit plans to suit your needs
Paid Time Off
401K
Opportunities for advancement
Positive and respectful work environment where diversity is valued
Generous employee discounts on dining, retail, amusements, and hotels
Community volunteer opportunities
Disclaimer: The above information is intended as a high-level overview of the responsibilities and qualifications for the position and does not represent the full job description which will include all responsibilities, skills, duties, requirements, and working conditions associated with the job. For more information or to see the full job description, contact the Human Resources department at the location in which you are applying.
