What are the responsibilities and job description for the HQ - Marketing Campaign Manager-REMOTE position at Library Systems & Services LLC?
Job Type Full-timeDescriptionThe Marketing Campaign Manager is responsible for developing integrated digital campaigns, messaging, assets, and channels to drive brand awareness and increase the sales pipeline. The Marketing Campaign Manager will work closely with the Marketing & Sales Analyst and report to the Director of Marketing. Responsibilities Develop high-impact brand awareness and demand-generation campaigns to achieve engagement and pipeline goals.Identify target audiences and develop integrated digital campaigns that engage, educate, and convert them to sales-ready leads.Maintain webinar calendar as part of integrated campaigns and plan, run, and moderate webinars. Execute online marketing strategies, including display, web, social media, SEM, email, etc.Collaborate with cross-functional teams to create high-quality content for all buyer journey stages. Support conference planning and logisticsEstablish KPIs, track performance, measure, analyze, and adjust campaigns based on performance.Prepare marketing reports and analyses summarizing campaign resultsUse test and measure approach to iterate and optimize campaignsRequirements 2 -5 years of hands-on experience developing, executing, and optimizing integrated marketing campaigns Experience with leading CRM and marketing automation systems; Salesforce and Pardot preferable. Experience with ZoomInfo, GoToWebinar, and CMS a plusDemonstrated ability to manage multiple projects, programs, and priorities in a fast-paced, dynamic environmentExcellent collaboration skills and ability to influence team members and external agencies that don't report to youSelf-driven with a can-do attitudeBenefits : Health Care Plan (Medical, Dental & Vision)Retirement Plan (401k, IRA)Life Insurance (Basic, Voluntary & AD&D)Paid Time Off (Vacation, Sick & Public Holidays)Family Leave (Maternity, Paternity)Short Term & Long-Term DisabilityTraining & DevelopmentWellness ResourcesFull time - 40 hours - exemptThis is a fully remote positionPay range : $65,000 - $75,000EEO STATEMENTThe company and its subsidiaries are an equal opportunity employer and celebrate the population of differences and does not discriminate in its hiring / hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.Salary Description $65,000 - $75,000
Salary : $65,000 - $75,000