Business Development Representative (BDR) Healthcare Lead Generation

Position Summary:

The Business Development Representative (BDR) is responsible for generating qualified leads within the healthcare sector, with a primary focus on payer enrollment and credentialing services. This role requires a proactive individual who excels in prospecting, nurturing relationships, and identifying opportunities within hospitals, health systems, and provider organizations. The ideal candidate has a strong understanding of healthcare operations, excellent communication skills, and the ability to convey the value of solutions that streamline payer enrollment and credentialing processes.

Key Responsibilities:

• Prospecting and Lead Generation: Identify and qualify new business opportunities through targeted outreach, including cold calling, email campaigns, and social media engagement.
• Market Research: Conduct research to identify potential clients in the healthcare industry, focusing on organizations with payer enrollment and credentialing needs.
• Appointment Setting: Schedule meetings or demonstrations for senior sales team members with decision-makers such as credentialing managers, operations leaders, and hospital administrators.
• CRM Management: Maintain accurate records of all interactions in the CRM system, ensuring up-to-date information on leads, contacts, and sales activities.
• Industry Knowledge: Stay informed about trends, challenges, and regulations in the payer enrollment and credentialing space to better engage prospects and position solutions effectively.
• Collaboration: Partner with marketing and sales teams to align lead generation efforts with broader sales strategies and campaigns.
• Performance Metrics: Meet or exceed monthly and quarterly targets for qualified leads, call volume, and scheduled appointments.

Qualifications:

• Experience: 1-3 years of experience in healthcare business development, sales, or a related role.
• Healthcare Knowledge: Familiarity with payer enrollment, credentialing, and the challenges faced by hospitals and healthcare organizations in these areas.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to engage and build rapport with a diverse audience.
• Technology Proficiency: Comfortable using CRM systems (e.g., Salesforce, Apollo, HubSpot) and productivity tools (e.g., Microsoft Office, LinkedIn Sales Navigator).
• Results-Driven: Proven ability to meet or exceed performance targets in a fast-paced environment.
• Education: Bachelor's degree in Business, Healthcare Administration, or a related field is preferred but not required.
• Organizational Skills: Strong attention to detail with the ability to manage multiple tasks and priorities simultaneously.

We kindly ask, if you do not meet the above requirements, please do not submit an application.