What are the responsibilities and job description for the Marketing and E-commerce Manager position at Maine Oxy?
Job Title: Marketing and E-commerce Manager
Department: Marketing
Location: New England States
Reports To: Chief Marketing and Sales Oficer
Position Type: Full-Time, Exempt
Job Summary
The Marketing and E-commerce Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer acquisition, and revenue growth across all channels, with a specific focus on e-commerce platforms. This role combines creativity and analytical skills to optimize digital marketing campaigns, manage the e-commerce platform, and enhance the overall customer experience.
Key Responsibilities
- Oversee daily operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management.
- Monitor website performance, user experience, and conversion rates, implementing improvements as needed.
- Collaborate with internal teams to ensure accurate and timely order fulfillment and customer support.
- Develop and execute comprehensive marketing plans to support business objectives, including online and offline initiatives.
- Conduct market research to identify customer needs, trends, and opportunities for growth.
- Oversee branding efforts, ensuring consistency across all channels and marketing materials.
- Optimize the customer journey through content, messaging, and digital tools.
- Track key performance indicators (KPIs) across marketing and e-commerce initiatives, providing regular reports to stakeholders.
- Use data-driven insights to inform decision-making and improve marketing effectiveness.
- Assist with retail store layouts and customer appreciation events.
- Work closely with cross-functional teams, including sales, operations, and product development, to align marketing initiatives with business goals.
- Manage relationships with external agencies, freelancers, and vendors.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 2 years of experience in marketing and e-commerce, with a proven track record of driving growth.
- Experience managing e-commerce platforms
- Proficient in web analytics tools (e.g., Google Analytics), marketing automation software, and CRM systems.
- Excellent project management and organizational skills.
- Strong analytical and problem-solving abilities.
- Exceptional written and verbal communication skills.
- Familiarity with Canva
- Occasional travel may be required for industry events, vendor meetings, or site visits.
About Maine Oxy
Originally founded in Auburn, ME we have expanded to 17 locations in New England, a distribution hub in Orlando, FL, and a distribution hub in Manalapan, NJ. We are a leading distributor of industrial, medical and specialty gases and a distributor of quality hard goods including welding and cutting equipment, supplies and accessories. Maine Oxy is an Equal Opportunity Employer.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
- Tuition reimbursement
- Vision insurance
Schedule:
- Monday to Friday
Ability to Commute:
- Auburn, ME 04210 (Required)
Willingness to travel:
- 50% (Required)
Work Location: In person
