What are the responsibilities and job description for the Marketing Manager position at NAEYC?
The National Association for the Education of Young Children (NAEYC) is seeking a Marketing Manager to join the Membership and Marketing Team. Key responsibilities will focus on the aspects of web, mobile, digital, and print marketing content. The Marketing Manager works on NAEYC's marketing team to develop creative marketing strategies for NAEYC and oversee communications and engagement efforts for all NAEYC initiatives.
NAEYC is a professional membership non-profit organization with 90 employees across the US that works to promote high quality early learning for all young children, birth through age 8, by connecting early childhood practice, policy, and research. NAEYC advances a diverse, dynamic early childhood profession and supports all who care for, educate, and work on behalf of young children.
Responsibilities:
- Develop, execute and monitor comprehensive marketing plans and programs to drive traffic to NAEYC's website, to build awareness for various products and services, and to enhance engagement.
- Manage and execute outreach initiatives and marketing campaigns, using research and data to define the scope and objectives.
- Focusing beyond digital, write and disseminate content to include direct mail, email marketing, print, and other marketing channels.
- Collaborate with the Senior Director of Membership and Marketing and internal teams to combine strategic, creative ideas and analytical resources to implement the most effective messaging across various platforms.
- Analyze marketing data, trends, technologies, and key performance metrics to track progress, measure ROI, and inform future strategies based on whether a campaign was successful.
- Continuously makes recommendations to improve efforts based on lessons learned, best practice and past results.
- Supervise the marketing department staff, overseeing their daily functions and contributions to the team's goals while managing the marketing department budget.
- Provide daily leadership and work direction for team members; coach and develop their related skills; guide completion of priorities to achieve established timelines and goals
- Coordinate cross-functional teams and internal stakeholders across various departments to ensure marketing programs align with overall business goals.
- Develop, sustain and manage effective working relationships with internal and external constituents and partners in the planning and final delivery of marketing content.
Qualifications:
- Bachelor's degree or significant equivalent experience in a related field: business, marketing, communications, public relations
- 5-8 years of relevant professional marketing experience incorporating responsibilities in program management, analytics, and business statistics
- Experience working in a nonprofit membership or education association
- Experience managing and developing staff teams
- Demonstrated excellent organizational and project management skills.
- Excellent communication skills (written, verbal and listening) across all levels of the organization.
- Technically proficient using association management systems (salesforce preferred), email marketing software (Salesforce Marketing Cloud preferred), skilled in the use of Google Apps, Google Analytics, MS365 including SharePoint; able and willing to learn new tools and platforms.
- Track record of using association management software to conduct member research, develop targeted audience sub-groups and evaluate ongoing progress.
- Proven team player, highly self-motivated, with well-developed time management skills and ability to think creatively while embracing the non-profit space.
Position Designation/Business Support:
This role is eligible for teleworking requiring at least one day onsite in the office each week. Some travel is required. Telework and remote work eligibility is subject to NAEYC's Telework and Remote Work Policy.
Equal Employment Opportunity:
NAEYC is dedicated to providing equal opportunities to all individuals regardless of race, color, religion, national origin, gender, age, marital status, sexual orientation, gender identity, disability, or any other protected status.
Salary : $93,600 - $117,000
