Manager, Marketing

Manage the development and implementation of marketing and sales initiatives by identifying data and digital trends in both FMI and SQFI HubSpot, website traffic, and ecommerce transactions. With a special focus on supporting FMI member recruitment and SQFI revenue areas, use a combination of data analysis and targeted multi-channel marketing campaigns and message development to uplift essential Association revenue areas.

Essential Job Functions:

To support the management, development, and implementation of marketing and sales initiatives:

Develop and Implement Multi-Channel Marketing Strategies to:

• Uplift FMI membership recruitment campaigns through marketing efforts.
• Grow the SQFI certification and the online training sales programs to ensure the business development teams have the leads and marketing funnels needed to nurture their region's sales goals and the training revenue goals are achieved.
• Create and oversee marketing campaigns for SQFI certification programs, services, and events, ensuring alignment with business goals.
• Work as a team using marketing resources to ensure the well-planned execution of SQFI brand management, events, communications, promotions, and editorial calendar.
• Conduct data analysis with internal and external stakeholders to craft messages effectively promoting certification and training services, best positioning SQFI in the global regions and expanding site certifications and training programs.
• Ensure that SQFI's marketing and sales efforts are aligned with business development and training revenue goals, supporting overall organizational growth.

Manage and Measure Lead Generation and Funnel Management:

• Monitor the marketing and sales funnels, ensuring there is a steady flow of qualified leads for the business development teams.
• Utilize HubSpot connected tools such as Dunn & Bradstreet Hoovers to prospect targets based on internal client's project needs.

Collaborate with Business Development Teams:

• Work closely with regional sales teams to ensure they have the tools, resources, and qualified leads needed to meet their sales targets.
• Develop and distribute sales enablement materials, including presentations, collateral, and case studies, to support the sales process.

Sales Analysis and Reporting:

• Analyze sales data for certification and online training programs to track performance, identify trends, and evaluate opportunities for growth.
• Prepare regular reports on leads, marketing campaign performance, providing insights and recommendations to SQFI team members and business development teams to best position SQFI.
• As needed, coordinate market research to understand industry trends, customer needs, and competitor offerings.
• Use insights from research to inform product development, pricing strategies, and marketing campaigns.

Budgeting and Resource Management:

• Manage marketing budgets, ensuring efficient allocation of resources to achieve business objectives.
• Coordinate with vendors and agencies to maximize marketing spending and ensure timely execution of campaigns.

Other Job Functions:

• Other responsibilities and duties as assigned or directed.
• Ability to travel to conferences locally and out of town.

Physical Requirements:

• Normal office environment requires the use of typical business equipment (e.g., computer, telephone, fax, copier machines, etc.).
• The person in this position will be eligible to work a hybrid work schedule Monday through Thursday requiring a minimum of two days in the office per week during that four-day period. Every Friday will be a remote workday (unless business needs require the person to be in the office). This person will also be required to be in the office for a minimum of three days per quarter for all-staff “In-Service” days.

Education, Skills, and Experience

• College degree in marketing or in another related field.
• Three to five years of relevant experience working in a similar capacity and knowledge related to the field of marketing and communications.
• Computer literacy with an understanding of and ability to use Microsoft Office 365 products. Advanced competency with Excel is required.
• Marketing automation, HTML, Adobe, Canva, and Photoshop experience required.
• Excellent telephone and interpersonal communication skills.
• Strong customer service and teamwork.
• Strong oral and written communication skills including grammar and proofreading abilities.
• Ability to organize, prioritize and accomplish multiple tasks with attention to detail.
• Must be self-directed with excellent time and project management skills and an ability to organize, prioritize, and accomplish multiple tasks with strict attention to detail and with minimal supervision.
• Ability to exercise good judgment in a variety of situations.
• Ability to collaborate with various colleagues across the organization as well as external vendors.
• Personal qualities must include drive, determination, flexibility, open-mindedness, and must be a team player.
• Professional demeanor, approach, and appearance.

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

FMI is an Equal Opportunity Employer.