About The Natural Dog and Pet-Go-Round. Founded by Roger Oakes in 1970, The Natural Dog has been our family’s business for 50 years. We are devoted to serving your family, both human and pet. We believe in providing great service to you and your pets. We train our team so they can best help you, so please, ask us anything. We believe in providing you and your family with great brands, the best toys, fun treats and great gifts from vetted brands t...