Marketing Operations Manager

Position Overview 

We are seeking an experienced and dynamic Marketing Operations Manager to join Chattanooga’s leading local homebuilding company of over 25 years! This role is integral to driving the success of our marketing initiatives, working hand in hand with our Creative Lead/Graphic Designer to develop compelling campaigns, while collaborating closely with the sales team to strategize and meet organizational goals. The ideal candidate will have a deep understanding of marketing strategies and operations, along with exceptional project management and analytical skills. Preferably with experience in working closely with a creative team and understanding best communication styles in that!

Though our bread and butter is our single-family new home communities, this role also supports our multi-family division, our land development department and our internal communications. 

Key Responsibilities 

• Develop, execute, and manage marketing strategies that align with company goals and drive sales growth while staying relevant on Market Research and being aware of what competitors are doing. 
• Collaborate with the Creative Lead to create impactful marketing materials, campaigns, and content that resonate with our target audiences.
• Work closely with the sales team to identify opportunities, get feedback from the field, understand market demands, and provide consistent support to achieve revenue goals. 
• Oversee marketing workflows, timelines, and budgets to ensure efficient execution of projects.
• Code invoices and turn into Accounting every month. 
• Analyze marketing performance metrics to brainstorm strategies and optimize campaigns.
• Manage marketing technologies and tools to streamline operations, including CRM platforms, email marketing systems, and reporting dashboards like Google Analytics, our Ad Agency reports, and MLS systems and integrations like Zillow.
• Assist in crafting promotional campaigns and implementing cross-channel strategies, including digital, social media, email, print, and events. 
• Maintain brand consistency across all marketing and sales-related deliverables, as well as the other small companies under our umbrella.
• Spend time in the field - regularly visiting our communities and available homes to keep a dialed-in pulse on how they’re looking as far as signage and marketing goes, capturing social content to use on our platforms and the MLS, and more.
• Identify and cultivate company culture, community partnerships, and other strategic partnerships. 

Qualifications & Traits We’re Looking For

• Eager to learn new tools, skills, and communication styles to be as effective as possible in the role and help the company grow!
• A positive, ambitious mindset that cares about company culture and has the drive to find solutions in a pinch.
• Proven experience (3 Years) in marketing operations - preferably in real estate, construction, or homebuilding industries. 
• Strong project management skills with the ability to balance multiple priorities effectively is a must! 
• Exceptional collaboration skills to work seamlessly with creative, sales, and leadership teams. 
• Proficiency in marketing platforms such as Meta (and other social media planning tools), Google Analytics, ClickUp or similar tools, and familiarity with CRM systems. 
• Solid analytical skills to measure performance and recommend data-driven improvements. 
• Excellent communication skills, both written and verbal, with a strong eye for detail. 
• Someone who takes ownership in their work but knows how to have fun too!

What We Offer 

• Opportunity to make a meaningful impact within the Greater Chattanooga community 
• Competitive salary and benefits package. 
• A supportive team culture where you’re encouraged to grow & learn new things, work collaboratively and think outside of the box!

Job Type: Full-Time | M-F | In-Office position

401(k) & 401(k) matching

Dental insurance

Employee discounts with vendors

Health insurance

Life insurance

PTO

Vision insurance

Ability to commute/relocate:

Chattanooga, TN: Reliably commute or planning to relocate before starting work (Required)

Willingness to travel:

25% (Required) - Visiting our Greater Chattanooga Area communities