Manager of Ecommerce

Manager of E-commerce Job Description

Schedule: Monday-Friday

Location: Remote in ONLY the following locations: AR, CA, CO, CT, FL, GA, IA, ID, IL, IN, KY, MA, MN, MT, NC, NV, OK, OK, PA, TX, UT, WA, and WI

Salary: $75-$80k

Company: Premier Performance APG

Job Summary:

The Manager of E-commerce is responsible for developing, managing, and executing the overall e-commerce strategy to drive online revenue, improve customer experience, and grow market share across digital channels. This leadership role will oversee all aspects of the e-commerce business, including website management, online sales, digital marketing, customer experience, and operational performance. The ideal candidate will have a data-driven mindset, deep knowledge of e-commerce best practices, and the ability to lead cross-functional teams effectively. Additionally, this position offers opportunities for professional growth and development within a collaborative, high-growth environment that emphasizes innovation.

Essential Functions:

E-commerce Strategy & Growth:

• Develop and implement a comprehensive e-commerce strategy to meet revenue, conversion, and growth targets.
• Identify new business opportunities, trends, and innovations within the e-commerce space.
• Drive online sales and profitability through data-driven decision-making and strategic planning.
• Align e-commerce strategies with the company’s overall business objectives and branding.

Website & Platform Management:

• Oversee the design, development, and optimization of e-commerce websites and related platforms.
• Ensure websites are user-friendly, mobile-optimized, and deliver a seamless customer experience.
• Manage product listings, pricing strategies, and product availability.
• Collaborate with IT and development teams to maintain website performance, security, and uptime.

Digital Marketing & Customer Acquisition:

• Lead and manage digital marketing efforts to increase website traffic, conversions, and customer retention.
• Collaborate with marketing teams to optimize SEO, paid media, email marketing, social media, and affiliate programs.
• Leverage analytics to track campaign performance and make real-time adjustments.
• Drive personalization and engagement strategies to enhance the customer journey.

Operations & Fulfillment Coordination:

• Work closely with fulfillment, operations, and logistics teams to ensure timely delivery and efficient order processing.
• Collaborate with customer service teams to resolve escalated issues and improve satisfaction.
• Ensure inventory management and availability are aligned with online sales strategies.

Data & Performance Analytics:

• Monitor and analyze key performance metrics, including conversion rates, AOV, CAC, and ROAS.
• Use Google Analytics, Shopify, Shift4Shop or other tools to track KPIs and make data-driven decisions.
• Provide regular performance reports to senior leadership, identifying challenges and opportunities.

Leadership & Team Management:

• Lead and develop a high-performing e-commerce team, including marketing, operations, and development professionals.
• Foster a collaborative work environment, ensuring cross-functional alignment.
• Set team goals, provide coaching, and conduct performance evaluations.

Required Education and Experience:

• Bachelor’s degree in business, marketing, or a related field (MBA preferred).
• 5 years of e-commerce experience, with at least 2-3 years in a leadership role.
• Proven success in developing and scaling e-commerce platforms, preferably Shopify, BigCommerce, Magento, or similar.
• Strong understanding of digital marketing, including SEO, PPC, email, and social media.
• Proficiency in analytics tools (Google Analytics, Excel, BI platforms).
• Experience managing multi-channel sales and B2B/B2C e-commerce environments.
• Exceptional leadership, project management, and communication skills.
• Ability to analyze data and develop actionable insights to drive results.
• Knowledge of UX/UI design principles, website development, and payment solutions.

Preferred Skills:

• Experience in automotive, retail, or performance parts industries.
• Familiarity with Amazon Marketplace.
• Knowledge of supply chain logistics and inventory management systems.

Work Environment:

• 100% Remote from Home ONLY in AR, CA, CO, CT, FL, GA, IA, ID, IL, IN, KY, MA, MN, MT, NC, NV, OK, OK, PA, TX, UT, WA, and WI

Physical Requirements:

• Prolonged periods of sitting while working at a computer as well as repetitive movement.

We offer a full benefits package for eligible employees including:

• Medical, dental, and health insurance
• 401k with company match & immediate vesting
• PTO (Paid Time Off)
• Short term and Long-Term Disability
• Life Insurance and more!

Aftermarket Performance Group (APG) is a fast-growing leader in the automotive enthusiast industry. The company is divided into two divisions – Truck and Off-road and Automotive. The Truck and Off-road division focus on the wholesale distribution and direct-to-consumer segments within diesel performance (Premier Performance Products, Truck Tech), Jeep and Off-road (Northridge4x4), Off-road Truck (Stage 3 Motorsports, TrailRecon, PRL Motorsports, Adams Driveshaft), and Manufacturing/Proprietary Brands (Grimm Off-road). The Automotive division includes Wholesale (Launch Distribution), compact performance (RallySport Direct, SubiSpeed, FTSpeed) and Manufacturing/Proprietary Brands.

Candidates must pass a pre-employment background check, and a drug test where applicable, for safety related positions upon hire (please note, not all charges disqualify you from employment). If this is a accounting position you need to add in pass a credit check / or if it is for a driving position you need to add in MVR check

APG is an equal opportunity employer. This job description is subject to change without notice. This description is intended to explain the general nature and level of work being performed by people assigned to this position. It is not intended to be an entire list of all activities, tasks and skills required of people in this position.