SEO Analyst

Essential Duties and Responsibilities:

• Implement SEO/SEM strategies including writing meta data, optimizing website copy, implementing header and image tags, setting up and syncing Google
• Analytics/Google Tag Manager/Adwords/Webmaster Tools, setting up conversion goals and tracking, etc.
• Monitor progress based on KPIs and continually make recommendations for improvement. Create monthly client reports demonstrating performance on key SEO/SEM objectives.
• Manage and optimize PPC campaigns, including Google Ads, to maximize ROI and achieve client objectives.
• Conduct keyword research, ad copywriting, bid management, and ongoing optimization of PPC campaigns.
• Implement Local SEO strategies to improve visibility in local search results, including optimizing Google My Business profiles, managing online reviews, and optimizing local citations.
  
   

Qualifications:

 

• Demonstrated and core understanding of the Google search algorithm
• Search Engine Optimization experience with Google and Bing
• Experience using white hat SEO techniques to improve website placement in SERPs
• Experience with successful management of Google Adwords campaigns and proving ROI
• Experience with local SEO optimization
• Expertise working with GTM Data Layer
• Experience setting up, tracking, and reporting on website conversion goals through Google Analytics and Adwords
• Demonstrated self-starter with a passion for helping clients be successful
• Excellent customer service skills necessary
• Must be team-oriented, able to work in fast-paced environment
• Excellent communication skills
• Demonstrated ability to stay current with SEO/SEM trends, evaluating applicable strategies for use with our clients
• Bachelor’s degree in Computer Science/Information Technology