Social Media Associate

SOCIAL MEDIA ASSOCIATE

JOB DESCRIPTION

Rising Voices is a nonprofit organization that seeks to organize and develop the leadership of Asian American women, families and young people for power around progressive values and policy in the state of Michigan through community and cultural organizing, electoral engagement, and policy advocacy for a future where all families can thrive.

We envision a state and communities where our families have access to just economic policies, in-language support, affordable and culturally competent healthcare, inclusive education, welcome for immigrants, advocacy for workers, policy representation and accountability for our electeds. Our theory of change includes multiple strategies for power that serve to develop leadership within Asian American communities via deep relational and cultural organizing as well as political education that will move local state and federal progressive policy and help elect progressive candidates to champion those issues.

We are seeking a part-time Social Media Associate to develop and maintain Rising Voices’ digital outreach and multimedia social platforms. 

POSITION DESCRIPTION

As a power-building organization, Rising Voices is committed to building a digital outreach program as a key component to building unity, collaboration, and civic participation in our Asian American communities. Digital content is incorporated in Rising Voices advocacy campaigns as a means to provide civic and resource information, amplify the visibility of Asian Americans in Michigan, provide visioning for a just and diverse future as well as advance Rising Voices’ organizing and electoral objectives. 

With the goal of integrating community members in a progressive ladder of engagement, the Social Media Associate will be responsible for bridging Rising Voices’ digital outreach with our in-person organizing and electoral programs to expand our base and create an established digital presence for the organization. 

ESSENTIAL DUTIES 

The following responsibilities are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel classified in this manner. Duties, responsibilities, and activities may change at any time with or without notice. 

• Create engaging and informative social media content for multiple platforms to highlight issues and organizational statements, engage community members and convert digital engagement into in-person activation. 
• Maintain constant social media stream on Facebook/Twitter/Instagram/TikTok/WhatsApp and other digital platforms with one to two posts a day on FB, Twitter, Instagram
• Meet with Communications, Policy and Organizing Directors on a weekly basis to map out social media strategy for campaign support
• Attend weekly staff meetings as well as weekly production meetings with Digital Organizer and Cultural Strategist
• Find potential members and activists online and further develop those relationships through phone, video, and in-person communications to be folded into organizing programs. 
• In coordination with Cultural Strategist, establish relationships with social media influencers to develop a strong network
• Manage content development, designer commissions, vendors and platform guest takeovers
• Curate repostings from partner organizations or relevant news and write appropriate toplines that include tags to amplify partners
• Respond to direct messaging inquiries via social media platforms
• Define KPIs and KRAs for social media campaigns
• Track and report regularly on key performance metrics to demonstrate improved engagement and growth. 
• Use social media marketing tools such as Buffer and Hootsuite
• Monitor SEO and web traffic metrics
• Maintain awareness of social media trends and incorporate them into digital strategy when appropriate

SKILLS/QUALIFICATIONS

• Experience in creating social media strategies and long-term campaigns
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
• Excellent verbal and written communication skills
• Creative ability to craft engaging content
• Organized and able to multitask

PREFERRED QUALIFICATIONS

• Degree in marketing, digital marketing, internet marketing or related field
• Prior experience as a copywriter
• Prior experience in graphic design
• Prior experience as a content manager

PHYSICAL DEMANDS

• Must be able to drive
• Must be able to work on a computer including sitting at a desk for extended periods of time with or without reasonable accommodation 
• Must be able to understand and follow oral and written instruction

WORK ENVIRONMENT

• The position is a part-time position that works 15-18 hours per week
• This position is currently hybrid and will include remote work at home, work at onsite event venue locations and meetings at Rising Voices’ Techtown office in Detroit, MI with moderate level of noise and interruptions.
• This position requires some work on nights and weekends (Saturday and Sunday)
• The position requires a drivers' license, regular access to a vehicle, and access to a strong internet

REPORTS TO: Co-Executive Directors for Communications and Program

SALARY & BENEFITS: This is a part-time, non-exempt position of 15-18 hours/week with an hourly rate of $25/hour. A tech stipend will be provided.

LOCATION: Detroit, MI

HOW TO APPLY: Submit a resume, cover letter, and portfolio through this portal. Applications will be reviewed as received.

Rising Voices contracts with Resilient Strategies LLC for backend and operational support including hiring and employment. Resilient Strategies is an equal opportunity, affirmative action employer. Folks who are queer, trans, non-binary, Black, Indigenous, people of color, disabled, parents, are/have been system-impacted, are immigrants, and anyone who has experienced systemic oppression and/or gender-based violence are encouraged to apply. Pursuant of the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.