Sensory Spectrum is a consulting firm that specializes in understanding the product sensory experience – what does the product look, feel, taste, and smell like - and its impact on consumers’ perception – what do consumers like about the product, how much do they like it, and what functional or emotional benefits they associate with it. Our approach is based on strong scientific principles and links advanced sensory methods with consumer research...
Sensory Spectrum is a consulting firm that specializes in understanding the product sensory experience – what does the product look, feel, taste, and smell like - and its impact on consumers’ perception – what do consumers like about the product, how much do they like it, and what functional or emotional benefits they associate with it. Our approach is based on strong scientific principles and links advanced sensory methods with consumer research...
