What are the responsibilities and job description for the Business Process Analyst - Marketing Data & Technology position at Stratfield Consulting?
Business Process Analyst - Marketing Data & Technology
Duration: 3-4 weeks
Location: Hybrid (2-3 days per week on-site in White Plains, NY; remaining time remote)
Job Overview: Job Overview: Stratfield is seeking a highly skilled Business Process Analyst with experience in marketing data or marketing technology to support a critical project for our client. This short-term project involves documenting the “AS IS” processes for product production, focusing on syndicated and custom datasets. The ideal candidate will have experience with business process analysis, and either AdTech or MarTech technologies/data. Key
Responsibilities:
- Document the current state “as is” process workflows - the roles, inputs, outputs, and technologies used for each step.
- Provide insights into potential opportunities for improvement, highlighting inefficiencies or areas where processes can be optimized.
Qualifications:
- Experience with business process reengineering projects from Documenting the AS IS, Designing the TO BE, Performing gap analysis and Building the implementation plan.
- Strong meeting facilitation and workshop skills.
- Experience working with AdTech (Advertising Technology)-Google Ad Manager, Google Ads, Google Analytics, Meta Ads Manager, Zeta Marketing Platform, Mediaocean, Adroll, etc.) or MarTech technologies (Google Analytics, Mopinion, Kissmetrics, Mailchimp, Campaign Monitor, Active Campaign, AWeber, Marketo, Buffer, BuzzSumo, Salesforce, Hubspot, etc.).
- Ability to document and analyze business processes and workflows.
- Experience in identifying and documenting process inefficiencies and opportunities for improvement Lean Six Sigma,
- Activity-Based Costing is preferred but not mandatory.
- Workflow Visualization Tools (e.g., Visio, Miro).
About Stratfield
We started Stratfield Consulting with the belief that companies are looking for a more reliable consulting firm to deliver an expanding list of projects. We believe that Better People combined with Better Tools will lead to Better Projects. Our objective is to be the most trusted consulting firm for our clients. We are very careful about the people that we invite into the firm.