Senior Research Strategist

Primary Function

We are seeking a highly experienced and innovative Hybrid Researcher & Strategist who combines the analytical rigor of a marketing researcher with the visionary thinking of an advertising strategist. This role is perfect for a candidate with a passion for uncovering what makes audiences tick and translating those insights into creative strategies that drive impactful, audience-focused creative briefs and resulting campaigns.

As a key contributor, you will lead research-driven creative strategy development by designing and executing research methodologies, distilling findings into actionable insights, and crafting powerful creative briefs. You'll collaborate closely with brand and creative teams, ensuring all campaigns are grounded in data-driven insights while remaining imaginative and compelling. The ideal candidate thrives on turning complex data into simple, inspiring ideas and is comfortable working autonomously to manage multiple, large-scale strategic initiatives.

Duties & Responsibilities

• Research Design and Execution
• Design and execute qualitative and quantitative research learning plans to uncover key audience insights, market trends, and competitive opportunities.
• Identify and manage research vendors throughout project - from contract and budget logistics to questionnaire / discussion guide, fielding and reporting
• Synthesize and interpret data to identify behavioral drivers, consumer motivations, and cultural shifts.
• Present actionable insights through clear, visually compelling reports to inform creative strategy and decision-making.
• Act as a trusted advisor to creative teams, offering research-backed perspectives that elevate the quality and effectiveness of deliverables.
• Creative Strategy Development
• Lead the development of creative strategies for integrated 360-degree advertising campaigns, ensuring alignment with marketing objectives, business goals, and research findings.
• Author impactful creative briefs, including audience profiles, message / communication matrices and journey maps, that inspire innovative concepts and executions.
• Leverage social listening, market data, and proprietary research to refine audience understanding and drive campaign relevance.
• Provide ongoing strategic guidance during the brainstorming, concepting, and execution phases of creative development.
• Partner with creative, brand to align research insights with campaign objectives and creative outputs.
• Leads social media and digital strategy planning, integrating insights to create cohesive upper- to mid-funnel campaigns.
• Collaborates across creative, brand management, and project management teams to ensure strategies align with research insights and marketing objectives.
• Provides research-backed strategic guidance to creative teams during brainstorming, concept development, and executional phases.

Skills & Qualifications

Education & Experience

To Apply

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Diversity Inclusion & Customer Service Statement

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.