What are the responsibilities and job description for the Go-To-Market Manager position at TentCraft?
Who We Are:
TentCraft, a leading manufacturer of custom tents and experiential event solutions, is seeking a Go-To-Market Manager to improve product positioning, lead cross-functional collaborations, and boost customer experience. This role combines product marketing, go-to-market, and sales enablement to ensure successful product launches, competitive positioning, and customer-centric engagement across all touchpoints. The ideal candidate will leverage insights from market analysis and customer feedback to deliver a compelling product experience that increases win rate and reduces customer acquisition costs.
What you’ll be doing:
What you’ll be doing:
- Product adoption rate
- Customer Acquisition Cost (CAC)
- Market Share
- Brand Awareness and Content Engagement
- Qualified Lead Volume and Quality
- Quoted Pipeline and Average Sale
- Win Rate
- Customer Lifetime Value
Market, Customer, and Competitive Analysis
- Develop thorough analysis of customer pain points, buyer personas, industry trends, vertical segmentations, and competitive landscape to inform strategy.
- Use data from multiple sources to identify insights, track performance, and optimize strategies to support both immediate and long-term growth objectives.
- Measure KPIs related to GTM success, such as customer acquisition, retention, product adoption, and revenue impact, adjusting tactics based on performance.
- Continuously monitor and report on business insights to cross-functional teams to refine product differentiation, positioning, and guide the product roadmap.
Product Positioning, Messaging, and Content
- Leverage customer feedback and market insights to inform the product development process, identifying new product opportunities, product features, accessories, and monetization strategies.
- Work closely with the product development team to determine product and service pricing.
- Work closely with the content marketing manager to develop clear, compelling product positioning, value propositions, content and messaging that resonates with customer segments and sets TentCraft products apart from competitors.
- Collaborate with Sales, Marketing, and Client Services teams to create impactful product-related content and sales resources that drive engagement and conversions.
Go-to-Market Strategy and Execution
- Own the development and execution of go-to-market strategies for new and existing products and vertical markets to build awareness and increase sales volume.
- Lead product launches and marketing activations, testing different approaches across segments to uncover growth opportunities.
- Plan and coordinate with the marketing team on demand generation, account-based marketing, and content marketing programs to support GTM objectives.
- Create and manage multi-channel campaigns that incorporate email, social media, content marketing, digital ads, events, and other tactics.
Product Experience and Sales Enablement
- Partner with cross-functional teams to capture and implement product feedback that enhances the customer experience as a unique value proposition.
- Work with the Digital Marketing Manager to develop remarketing campaigns tailored to products, accessories, and customer segments to grow customer lifetime value and engagement.
- Manage Sales Enablement platform (Highspot, Paperflight) and provide Sales with tools, training, and resources that effectively communicate product benefits and help close deals.
- Create and distribute sales collateral, product assets, competitive analysis, and other materials that align with GTM strategy to address key customer needs.
Desired Skills and Experience
- Bachelor’s degree in Marketing, Business, or a related field
- 5 years of marketing experience, with a focus on product marketing, sales enablement, or go-to-market strategy
- Proven experience creating and implementing marketing plans, including strategy, customer research, competitive analysis, messaging, and pricing
- Familiarity with demand generation, content marketing, account-based marketing, and CRM systems
- Strong data-driven approach with proficiency in digital tools and a desire to experiment and innovate
- Exceptional cross-functional collaboration skills, working with Sales, Engineering, Production, and Marketing teams to align on strategy and execution
- Outstanding presentation, written, and verbal communication skills with a detail-oriented mindset
- A proactive and adaptable attitude with a touch of fun and creativity
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