Multimedia and Social Media Coordinator

Description

Working at The Bank of Missouri

At The Bank of Missouri we know it takes great people to support the communities we serve! We are passionate about caring for people and communities, and know how to recognize and reward our employees for their talent and contributions. When you work at The Bank of Missouri, you not only get to help others, but you also get the resources, opportunities and support to grow your own career.

About our Company

Staying in business for more than 125 years is hard. Really hard. If you think about it, we've endured many events, like the Great Depression and two World Wars. We've survived and thrived, thanks to our great customers and communities. We were founded on core values of accountability, community service and financial conservatism. Those principles are the reason we are still in business today. Caring for people and communities is our foundation!

We've built a reputation of being financially secure and community focused. We are an independent community bank and fully intend to stay that way. We are big enough to accommodate any financial need, yet small enough to give every customer the personal treatment they deserve.

Here are some of the great benefits you will enjoy as a member of our team:

• Competitive Salary
• Personal paid time off and paid holidays, as eligible
• 401K and Employee Stock Option Plan, as eligible
• Generous medical, dental, vision, life and disability insurance
• Fitness reimbursement
• Learning, development and growth opportunities

About the Multimedia and Social Media Coordinator:

The Multimedia and Social Media Coordinator creates and implements The Bank of Missouri’s video and social media content to build brand awareness and preference, expand our social presence and build relationships with key audiences, current and prospective customers.  This position also monitors social media traffic pertaining to The Bank of Missouri and responds in a manner that exemplifies our services. Along with other members of the bank and their colleagues in the marketing department, this role drives social media content to support the bank’s business objectives.

As a Multimedia and Social Media Coordinator you will:

• Shoot and edit photos and videos to produce compelling and engaging content that supports brand and business goals.
• Work within the marketing team to define social media strategies and creatively leverage content to execute those strategies.
• Partner with internal teams including marketing, compliance, legal, HR and IT to maximize the power of social media within a regulated industry through innovative content and creative positioning of social media channels for the Bank.
• Research, develop and implement social media tools and unique strategies that are consistent with The Bank of Missouri’s brand. 
• Produce, write, create and design graphics intended for social media use using the Adobe Creative Suite.
• Develop innovative content that helps build relationships with current and prospective customers, including virtual video events, live streaming, etc.
• Define and develop quantifiable objectives for specific social media platforms utilizing measurements that further the Bank’s goals for business development. 
• Monitor and improve on social activity metrics.
• Determine and maintain support for day-to-day social media efforts.  Assist in guiding work with agencies and other external resources.
• Monitor and respond to social media comments and feedback.  Respond to brand threats appropriately under the Bank’s policy and manage response campaigns utilizing current best practices.
• Manage relevant partnerships with third parties which drive new engagement and business, as well as with social media providers.
• Integrate social media messaging with marketing and sales campaigns.
• Manage digital conversations with current and prospective customers to create brand enhancement.
• Maintain cutting-edge awareness of industry trends and best practices.
• Prepare, implement, and monitor budgetary items for social media with the assistance of the Marketing Operations Supervisor and Marketing Director.
• Minimize reputation and other risk exposure in social media.
• Regularly monitor the competitive space and be aware of market changes, developments and trends and create social media programs and campaigns to meet changing market demands.
• Work with the Bank’s Marketing Data Analyst to measure, analyze and translate qualitative and quantitative data on the impact of social media activities and utilize results to inform ongoing efforts.
• Maintain the Bank’s enterprise-wide social media governance policies.
• Maintain the Bank’s employee social media training program.
• Assist the marketing team with developing methods for use of all digital and video media to effectively support all aspects of marketing plan.
  • Consists of the coordination and completion of video projects
  • Maintain a video hosting, sharing, and services platform
  • Includes video editing using the Adobe Creative Suite

Requirements

Bachelor’s degree (B.A.) from four-year College or university; or three plus years of video production experience. Solid knowledge of social media best practices.  Outstanding written communications and strong analytical and data-driven thinking.  Ability to work in a fast-paced, demanding environment, with changing priorities while maintaining strong attention to detail.  Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally.  Proven written and verbal communication skills, as well as exceptional organizational skills.

The Bank of Missouri is an Equal Opportunity Employer.

Qualifications