What are the responsibilities and job description for the Account Strategist position at The Social Lights?
Account Strategist
Department : Client Success
Employment Type : Full Time
Location : Minneapolis, MN
Description
At The Social Lights, we're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.
The Account Strategist supports client services by managing client relationships and internal teams. They are responsible for leading the development of social media strategy deliverables on behalf of TSL clients, applying quantitative and qualitative analysis skills to develop insights and actions that demonstrate a thorough understanding of the client's goals.
Essential Functions
- Leads the development of social media strategy deliverables on behalf of clients including, but not limited to Social Audit, Social Tone Voice, Channel Strategy, Content Strategy, Response Strategy, Audience Analysis, Competitor Analysis, IMC Strategy, Creative Brief(s), and specific Quarterly Strategy Session deliverables
- Leads the development of paid social advertising strategies including, but not limited to : Advertising Strategy, Campaign Strategy, Targeting Strategy, Creative Strategy, etc
- Manage and lead the agency's day-to-day relationship with client contacts; operate as a point of contact for any and all matters specific to your clients. Foster clear and effective communication between client and agency
- Builds and manages a rich content / editorial strategy that attracts target audiences and keeps them coming back
- Has a pulse on active client projects and deliverables, ensuring employees understand and are executing towards deadlines and meeting financial markers.
- Analyzes data to support insights, key takeaways, and optimizations
- Drives content development or production initiatives for associated campaigns, as needed
- Build client confidence in agency services
- Perform essential duties as assigned from time to time to meet changing needs of the agency
- Maintains strong time management, organization, and prioritization skills in order to complete multiple client asks and deliverables in a timely manner
- Analyze data to understand campaign effectiveness, improve spend effectiveness, etc. in order to make strategic changes to meet client's business goals
- Presents new ideas to improve performance across TSL client accounts and internal processes
- Assists with effectively organizing ideas and concepts through tools such as quarterly Trend Reports
- Audits and evaluates competitors' social media efforts on a regular basis
- Stays up-to-date with industry trends in both social and digital spheres; shares insights with team members on a regular basis
- Contributes to internal training content in the form of lessons / How-To's, and POV requests, as assigned
- Ensures all content distribution activities are coordinated across all necessary social channels
- Provide motivation and guidance for the team on client projects and deliverables.
- Nurture internal team relations, encouraging creativity and collaboration. Connect and challenge direct reports in order to grow in their career development.
- Possesses strong self-accountability and motivation in order to drive towards exceptional work and contribute to agency work
Skills Knowledge and Expertise
Benefits