What are the responsibilities and job description for the Healthcare Chief Marketing Officer (CMO) position at Total Point Healthcare Inc.?
About UsTotal Point Healthcare is a healthcare organization dedicated to providing comprehensive and compassionate care to our patients across multiple locations throughout Texas. We are focused on innovation, accessibility, and delivering superior healthcare services to the communities we serve.CMO Job SummaryWe are seeking a visionary and dynamic Chief Marketing Officer (CMO) to lead and oversee our marketing efforts. The CMO will play a critical role in shaping Total Point Healthcare’s brand strategy, enhancing patient engagement, and driving growth across all service lines. The ideal candidate will bring a strong background in healthcare marketing and a passion for delivering impactful campaigns that reflect our mission and values.CMO Key Responsibilities : Strategic Leadership : Develop and execute a comprehensive marketing strategy to strengthen Total Point Healthcare’s brand presence and support organizational growth objectives.Brand Management : Oversee brand development and ensure consistent messaging and positioning across all communication channels.Digital Marketing : Lead digital marketing initiatives, including SEO, SEM, social media, and website optimization, to enhance patient engagement and outreach.Campaign Development : Design and implement multi-channel marketing campaigns to promote services, increase patient acquisition, and foster loyalty.Market Research : Analyze market trends, patient demographics, and competitive activity to identify opportunities for innovation and improvement.Team Leadership : Build and mentor a high-performing marketing team, fostering collaboration and creativity.Performance Metrics : Track and analyze the effectiveness of marketing efforts, ensuring goals are met and resources are optimized.Collaboration : Partner with clinical, operational, and business development teams to align marketing strategies with organizational priorities.CMO Qualifications : Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).Minimum of 5 years of leadership experience in marketing, preferably in the healthcare industry.Proven track record of developing and executing successful marketing strategies.Expertise in digital marketing, analytics, and branding.Strong leadership and team management skills.Exceptional communication, strategic thinking, and problem-solving abilities.Knowledge of healthcare industry trends, regulations, and patient engagement strategies is a plus.Job Type : Full-timePay : $90,000.00 - $120,000.00 per yearBenefits : 401(k)Dental insuranceFlexible scheduleFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceSchedule : 8 hour shiftMonday to FridayWork Location : In person#J-18808-Ljbffr
Salary : $90,000 - $120,000
