Uncommon - Who We Are. Uncommon is a consulting and manufacturer’s representative firm headquartered in Minneapolis, MN. We are DTC, digital, and minority-owned brand experts. We drive best in class results, 25% of our portfolio will always be minority or underrepresented brands, and we contribute 10% of revenue to the common good of our community. . Our work culture is defined by a collective, passionate purpose. We lead with intention and deliv...