Senior Content Strategist Marketing, Commercial and Customer Success · DK - Copenhagen

Turn brand into stories. Turn stories into impact.

You know that great content isn’t just well-written - it’s well-timed, well-placed, and deeply relevant to the person reading it. You know how to shape messaging that meets people where they are - whether they’re discovering a brand for the first time or ready to make a decision.

As a Content Strategist in our Brand, Creative & Content Hub at 3Shape, you’ll help bring our brand to life through compelling, consistent, and insight-driven content. You’ll manage our global content strategy across campaigns, always-on channels, and storytelling formats - working closely with teams across the organization to create content that connects with audiences, drives engagement, and sparks demand.

If you live and breathe content, think in story frameworks, and enjoy turning strategy into real-world communication - we’d love to hear from you.

What you’ll be doing

• Develop and execute a global content strategy aligned with our brand positioning, customer journeys, and business goals
• Translate brand and product value propositions into messaging frameworks, editorial calendars, and creative content direction
• Collaborate with key internal partners - including Activation & Omnichannel, Corporate Communications, Product Marketing, Commercial Excellence, and Customer Support - to ensure a consistent and impactful content presence
• Monitor performance, optimize continuously, and adapt strategy to evolving audience needs and market dynamics

Your tasks

• Own and direct content strategy across platforms and customer lifecycle touchpoints
• Manage the global content calendar, coordinating briefs, formats, and timelines
• Provide brand-aligned content guidance to stakeholders across regions and functions
• Identify content gaps, opportunities, and trends, and evolve the strategy with a forward-looking approach
• Evaluate content performance in collaboration with analytics teams and act on insights
• Guide and support internal and external content creators, writers, and agencies to ensure tone, clarity, and consistency
• Partner with designers and creatives to deliver high-impact content experiences
• Ensure content complies with governance guidelines and policies, working with legal and compliance when needed

What we’re looking for

• 6 years of experience in content strategy, editorial leadership, or brand storytelling - ideally in B2B or global marketing environments
• Deep experience with content creation, strategy development, and campaign execution
• Deep understanding of brand strategy and how to bring it to life through content
• Native-level English fluency and proficient writing, editing, and communication skills, with relevant educational background
• A strategic mindset with a practical, engaged approach to execution and performance
• Knowledge of SEO, CMS platforms, and content performance metrics
• Familiarity with omnichannel content distribution and audience targeting

Why join us?
At 3Shape, we don’t just build technology — we help shape better dental care. As part of our Brand, Creative & Content Hub, you’ll help define how we show up in the world — with purpose, clarity, and creativity. You’ll join a collaborative, curious, and motivated team that believes in the art of great storytelling to move people and grow brands.

We also offer:

• An attractive healthcare package to keep you fit and well
• Daily breakfast and a delicious lunch from our in-house chefs
• A healthy work/life balance, including up to 2 remote working days per week
• A diverse and international team with 50 nationalities
• A shared purpose: enabling superior dental care for every patient, every time

We encourage all qualified applicants to apply. Please don’t include photos or sensitive information (such as age, marital status, or nationality) in your application.

About us
3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000 employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn.

Department
Marketing, Commercial and Customer Success

Role
Marketing & ComEx

Locations
DK - Copenhagen

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