Product Marketing Manager (Copenhagen/Aarhus)

Are you ready to help with shaping product narratives at one of the fastest-growing SaaS companies? Join us and be part of a Product Marketing team of highly driven, motivated people🔥

The opportunity and what we offer

Formalize is on a scaling journey with significant traction across Europe. We’re looking for a Product Marketing Manager to join our Marketing team and take the lead on creating sales-enablement content that helps us win deals and position our product clearly.

• Be part of a fast-growing international SaaS company

• High level of trust and autonomy

• Be part of a social, diverse and international team

This is an opportunity to shape how our platform is presented in the sales process — and to build messaging and collateral that scales with us as we grow across markets. You’ll join a small but ambitious team where your work will have a direct impact from day one.

You’ll be based in Copenhagen or Aarhus, working closely with product, sales, and customer success.

Responsibilities

As Product Marketing Manager, your job is to connect our product to the market in a way that drives clarity, confidence, and commercial results. You’ll shape how we position Formalize, support our sales teams with compelling collateral, and help us win by understanding both our buyers and our competitors.

• Create Marketing content briefs and first drafts for collateral, one-pagers, and pitch decks

• Turn product features into clear, benefit-focused messaging tailored to customer needs

• Conduct competitor research and build insights to support differentiation

• Develop and maintain battlecards, and share competitor intel with Sales and Customer teams

• Collaborate across Sales, Product, and Customer Success to align messaging and learn from the field

• Support launches and campaigns with content mapped to buyer journeys and key personas

• Help build a scalable messaging library and toolkit for customer-facing teams

Qualifications and about you

• 2–5 years of experience in Product Marketing, preferably in B2B SaaS

• Skilled at simplifying complex information and crafting value-driven messaging

• Confident in building collateral for different stages of the sales cycle

• Analytical mindset with experience gathering and presenting competitive intelligence

• Fluent in English — Danish is a plus, but not required

• Collaborative, curious, and eager to understand both product and market deeply

About Formalize

Formalize is a tech company founded in 2021 with offices in Aarhus, Copenhagen, Milan, and Madrid. Currently, we have a team of more than 140 people from 13 nationalities operating in multiple European markets. We are one of the fastest-growing SaaS scale-ups.

Our journey started within the whistleblowing compliance sector, highlighted by the award-winning Whistleblower Software by Formalize, which laid the foundation for our success story.

This initial chapter has been about whistleblowing compliance and meeting regulations. Along the way, we established strong partnerships and a base of satisfied customers. Our commitment was recognised through the best customer support, which earned us a reputation as a customer-centric pioneer. But now, we have extended our expertise to a larger compliance universe, including data compliance, risk, and privacy.

Formalize helps companies effortlessly navigate and stay ahead in the ever-changing compliance landscape. Our platform continuously adapts to regulatory changes, meeting and foreseeing the evolving needs of our users, ensuring businesses remain compliant and confident in their operations.

Traits that describe our culture and employees:

• We are all very goal orienteered and hardworking

• We are responsible, and we like accountability

• We are connecting, and we like to build meaningful relationships

• We are optimistic and like to laugh and have a positive atmosphere

• We like to dream big and to have clear visions for the future

Test in the recruitment process

We use talent profiles in the recruitment process. After sending your application, you will receive a link to the test. All candidates who complete the test will be included in the process.

Experience shows it provides the best experience for both candidates and our company. It's not about answering right or wrong, but whether one's talents match the context in which you will work. We want to hire a colleague who thrives and flourishes with us, and therefore, we are looking for an employee who will be a good fit with Formalize to

• Fit between the person and work tasks

• Fit between the person and the colleagues in the team

• Fit between the person and the management

We know that when this is staged optimally, you thrive and succeed much better in your job.

Recruitment Process

1. Send application and upload relevant information

2. Completion of personality test

3. 15-minutes online interview with our Talent Acquisition team

4. 30-minutes online interview with our Head of Product Marketing

5. Case preparation for the last interview

6. 60 minutes final interview with our Head of Product Marketing and CMO

Apply by attaching your resume and cover letter. We will hold interviews and hire on an ongoing basis. For more information or questions, please contact our Talent Acquisition team.