Ecommerce Director, hummel

Do you want to lead the future of digital Ecommerce and shape hummel’s global Ecommerce expansion? Are you commercially driven and passionate about creating seamless digital customer journeys? Do you thrive in a global, fast-paced environment? If so, we have a unique opportunity for you to become Ecommerce Director at our headquarters in Aarhus.

Welcome to hummel

hummel is a global sports and lifestyle brand with deep roots in sports. Our ambition is to become a leading sports-lifestyle ecommerce player in Europe, a top five global brand in football, the number one in indoor sports in Europe, and the number one in kids' sportswear in Northern Europe.
As Ecommerce Director, you will play a central role in our commercial success and be responsible for developing and executing hummel’s global ecommerce strategy. You will lead digital sales, CRM, marketplaces, and performance marketing, while delivering a seamless omnichannel experience that brings together our sport partnerships, brand DNA, and commercial goals.

Key Responsibilities

• Global Ecommerce Strategy & Execution: Develop and implement an international ecommerce sales and business plan, in accordance with the overall company strategy, that maximizes revenue, customer engagement, and brand desirability.
• Commercial Performance: Drive data-led decision-making, ensuring continuous optimization of sales performance across regions, brands and categories.
• Building a Market-Leading Loyalty Program: Deliver personalized, immersive, and engaging experiences centered around our brand DNA across consumer touchpoints.
• Innovation & Business Development: Be responsible for the investment plans and development roadmap across platforms and markets and drive innovation through testing and continuous market and competitor benchmarking.
• Financial Planning & Performance Monitoring: Oversee ecommerce revenue targets, monitor and challenge all associated costs, and track global ecommerce KPIs to ensure alignment with hummel’s ambitious growth goals.
• Stakeholder Management & Collaboration: Act as the key link between ecommerce, marketing, product, IT, and regional teams to deliver the global commercial ambition.
• Leadership & Team Development: Build and develop a high-performance ecommerce team, fostering a culture of innovation, execution, and commercial excellence.

Our new team player

• Proven track record of delivering ecommerce growth in a global retail or branded consumer goods company.
• Strategic and hands-on leader, capable of operating at both a tactical and operational level.
• Strong commercial acumen, with experience in campaign planning, performance marketing, and conversion optimization.
• Global stakeholder management experience, with the ability to navigate a complex multinational organization.
• Data-driven decision-maker, leveraging insights to optimize customer experience and maximize revenue.
• Resilient and adaptable, with the ability to drive results while collaborating across diverse perspectives and cultures.

At hummel

Your new playing field will be at our headquarters on Balticagade 20, 8000 Aarhus C, where you’ll join a passionate team of approx. 240 colleagues. At hummel, we strive to create a workplace that is dynamic, ambitious, and supportive. We value growth – both personally and professionally – and we always play to win as a team.
We offer a strong company culture, flexible working conditions, and a social environment where colleagues genuinely enjoy working together. As part of our team, you’ll also have access to in-office fitness options and a vibrant employee association.

Ready to join our team?

The deadline for applying is 24th April 2025, but we review applications on an ongoing basis and may take down the listing if the right candidate signs up early.
If this sounds like the next step in your career, please apply through the link below. We do not accept applications by email.

Location: Balticagade 20, 8000, Aarhus C, Denmark

About hummel

The story of hummel A/S is the story of the bumblebee, who started to fly back in 1923. Since then, we have conquered the sports business and grown to be an international brand operating in more than 35 markets – and together, we are on a mission to change the world through sport. We honor the camaraderie, celebrate the wins, and applaud the ability to play, share and enjoy sport throughout life. It is our heritage, and nothing makes us prouder. Through our continued pursuit of growth, we use sport as a universal driver to create a positive impact year after year. In short, we want to become the #1 sports challenger brand by growing our business to do more good. We believe that the way to do so is by being playful, bold, and inclusive. United in our diversity, we are one big team – and we cannot wait to welcome new and talented players to our starting line-up. LET’S PLAY!

hummel A/S
Balticagade 20, 8000 Aarhus C
Phone: 45 87344800
CVR: 43317032