Marketing Manager, Kids

Join The LEGO Group as our Kids Marketing Manager and bring the LEGO digital product suite to life through world-class campaigns! You’ll drive acquisition and engagement across our kids digital experiences for example, LEGO Play, LEGO Builder, LEGO Insiders Club , shape brand identity, and lead the execution of key marketing moments across digital and physical channels. Collaborating with top creative and media agencies, as well as regional marketing teams worldwide, you'll craft and deploy high-impact campaigns that captivate young LEGO fans!

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days at our Billund campus and 2 days from home.

No relocation assistance is offered for this position.

Core Responsibilities

• Develop the kids' engagement marketing plan to drive kids into our ecosystem and digital experiences, encouraging them to engage with our franchises and become LEGO Insiders Club members.

• Build standout creative and flawless user journeys for outstanding campaigns.

• Collaborate with LEGO Global Franchise and Our LEGO Agency (OLA) to integrate campaigns into the digital ecosystem.

• Serve as the LEGO Insiders Club brand guardian, ensuring visual consistency and strategic messaging.

• Partner with Analytics and Acquisition Leads to optimize user acquisition and inform marketing plans.

• Develop the kids' engagement marketing plan to drive kids into our ecosystem and digital experiences, encouraging them to engage with our franchises and become LEGO Insiders Club members.

Do you have what it takes

• Experienced marketer with a proven ability to develop, communicate and execute a marketing strategy across multiple touch-points, brand strategy execution, visual identity implementation, and digital marketing.

• Expertise in developing media strategies and executing media campaigns for marketing initiatives to drive acquisition.

• Deep understanding of digital ecosystems and user behaviour patterns.

• Data-driven professional with strong analytical capabilities and insights-based decision making.

• Demonstrated success navigating matrix organisations and managing complex stakeholder networks.

• Exceptional storyteller and communicator who has the ability to influence diverse stakeholders across all seniority levels.

• Strong creative judgement with ability to evaluate and enhance creative concepts effectively.

#LI-JA1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.