Product Marketing Manager Specialist, LEGO® Education

Are you energized by the idea of collaborating across different functions to support the development and delivery of LEGO® Education products?

Then bring your marketing competencies, strong execution mindset and Stakeholder Management skills into play to help us achieve our purpose; enabling every child to succeed by becoming a global force for learning through play!

The Product Marketing team collaborates closely with our innovation team throughout product development as well as our Marketing and Sales colleagues to bring products to market and drive adoption of our products in market.

Please note: No relocation assistance is offered for this position.

Core Responsibilities

In this role, you will work closely with the Sr Marketing Lead for one of our product areas to equip the Sr Marketing lead with insights and recommendations to make decisions, support and drive execution of activities and enable Sales & Marketing.

The main responsibilities will be to:

• Research and provide insights on competitive offerings within the product area and maintain an updated view on the competitive landscape in our key markets.

• Support audience and market research in our key markets, ie recruiting and conducting interviews with educators and buyers.

• Own and drive development of product, audience and segment training content to ensure internal and partner readiness.

• Own and drive development of foundational assets like product photography, product texts etc. in close collaboration with the Sr Marketing lead, our Brand and Innovation teams.

• Partner with Regional Sales and Regional Marketing to enhance and develop new tools to continue to drive development of Product Sales enablement content to equip our internal and partner sales teams.

• Ensure our product sales enablement tools facilitate the customers’ understanding of our products and their corresponding value to promote adoption and usage.

• Work across functions to implement sales enablement tools and evaluate effectiveness on an ongoing basis.

• Manage external agencies throughout the development process from scoping to execution to get the expected deliverables and outcome.

• Support continuous improvement on processes and ways of working to ensure we continue to raise the bar on what we do and how we deliver.

Play your part in our team succeeding

At LEGO® Education we’re a future-focused team of educators and innovators who have built engaging learning experiences based on the LEGO® brick for 45 years. But what we bring to formal education is more than just fun — we’re serious about standards-aligned learning outcomes.

The Product Marketing Team is responsible for bringing products to market and supporting adoption of products in the market. The team consists of eight highly skilled colleagues located in Denmark and the United States. A high level of collaboration and trust are core values in the team, while leveraging each other’s experiences and expertise to succeed together!

Do you have what it takes?

• Proven experience in B2B Product Marketing delivering Sales Enablement tools within major international brands or within matrix organizations.

• Strong execution skills, being proactive and excel in driving activities forward to “get the job done” in a collaborative and creative environment with a high pace.

• Excellent communication, presentation and Stakeholder Management skills with the ability to articulate complex concepts clearly to internal stakeholders and collaboration partners like agencies.

• Solid understanding or natural interest in Project Management technologies (Jira/Confluence).

• Knowledge of the education industry will be an advantage.

• Proficiency in English both written and verbal is a requirement.

#LI-NS2