Associate Marketing Manager

Join us in creating a world where imagination knows no age—this is your chance to elevate your skills to new heights!

Core Responsibilities  

• Lead marketing campaign development for the LEGO Icons and LEGO Architecture franchises/adult audience, from brief creation to execution, working closely with collaborators like the LEGO Agency, Markets, LEGO Branded Retail, and communication channel teams. 

• Engage with internal collaborators and key customers to implement the global marketing toolbox and track performance. 

• Manage day-to-day communication with external IP partners to ensure alignment and approval throughout the product and marketing development process and gather critical partner insights for campaign development. 

• Drive the LEGO Icons and LEGO Architecture selling-in process by highlighting key strengths and benefits of the portfolio and marketing plan, supporting market customer development teams. 

• Assist in the portfolio/product development process by analyzing data (e.g., NPS, Customer Service data, Concept and Portfolio Test) and discussing actionable insights with designers and the marketing lead. 

Play your part in our team succeeding  

Adults represent the fastest-growing audience within the LEGO Group, and the Icons and Architecture franchises are key drivers of this exciting growth, introducing groundbreaking products that allows adults to engage with the LEGO Brand. In this role, you'll have the opportunity to collaborate with a high-performing team and engage in the entire product and marketing value chain—from strategy and product development to go-to-market execution. You will play a crucial role in encouraging a new audience and category, improving the LEGO brand's relevance in the lives of adults, and exploring areas of passion such as Travel & History, Art & Deco, Entertainment IPs, Vehicles, Sports, and Science&Tech to name a few. 

Please note: This is a position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role. 

Do you have what it takes?  

• Experience in marketing and brand development, with a focus on campaign development. 

• Proficient in both analytical and creative thinking—systematic in business planning and strategy development, and imaginative in driving communication and marketing campaigns. 

• Committed to achieving goals with strong decision-making, analytical, time management, and market innovation skills. 

• Excellent presentation and writing skills, capable of delivering compelling and concise messages that engage and inspire colleagues. 

• Collaborative teammate with the ability to drive conversations across diverse teams, including agency creatives, channel owners, product design teams, Global Insights team, and IP partners. 

Build your career brick by brick at the LEGO Group.  

"This is your chance to get to work in a role, where you will play a key part in bringing exciting products in the hands of many more adults through strong marketing communication that resonates with the audience!"