Senior Marketing Manager Boys

Job Description

Are you ready to lead high-profile campaigns that shape culture and drive business growth for the Boys Consumer Group? Do you want to inspire the next generation while collaborating with top talent across the LEGO ecosystem?

Join us as the Senior Marketing Manager and play a pivotal role in crafting innovative communications that make a lasting impact!

Core Responsibilities

As Senior Marketing Manager for the BOYS Consumer Group, you will spearhead some of our most high profile campaigns at the LEGO Group, impacting both culture and our business, collaborating with top talent from our LEGO Agency, Publicis One, our LEGO Ecosystem, Markets & Channels Organisation, as well as other key internal teams. You will also work closely with the Boys Marketing director helping transform how we do marketing at LEGO Group. Your responsibilities will moreover include:

• Lead the development of tentpole Boys Audience cross franchise campaigns in partnership with our LEGO Agency, crafting the brief, strategy, creative development, channel & media thinking, campaign playbook and final delivery of assets to markets.

• Partner with colleagues in markets and channels to bring on board market inputs during the campaign development process and ensure flawless execution across OESP (Owned, Earned, Shared & Paid Channels) in markets.

• Work alongside our insights & portfolio team to define the priorities and portfolio to be featured in our campaigns, and work alongside our Retail and Shopper Marketing team who will be developing the shopper side of the campaign.

• Drive Day to Day management of the cross-functional business team, facilitating collaboration, securing input at key gates, working closely with IP Partners and consolidating feedback to drive the campaign development process forward.

• Set Clear important metrics and deliver best in class AARs (After Action Reviews), evaluating results and taking correcting measures along the way.

• Innovate and pioneer new ways of working to deliver against cross franchise initiatives.

• Stay ahead of industry trends, have a strong pulse on business performance and competitor activity, translating insights into bold, strategic campaign decisions.

• Be a passionate advocate for the LEGO brand, encouraging teams & rallying the business around our work to drive maximum ambition and impact.

Play your part in our team succeeding

The Boys audience is the Core of the LEGO Group, yet it comes along with a lot of complexity, so this team will help bring more alignment and impact by leading joint initiatives cross franchise.

Do you have what it takes?

• Relevant experience in similar roles or clear potential for promotion.

• Demonstrated track record of contributing to brand growth and successful campaigns.

• Comfortable with modern communication channels, including social media, gaming, and influencers.

• Ability to navigate between strategy and execution while managing uncertainty.

• Thrives in an agile, interconnected, matrixed organization.

• Strong commercial and creative skills, with excellent communication and storytelling abilities.

• Ambitious and confident, able to manage multiple high-impact priorities with attention to detail.

• Proven successful  experience with Social Media, Gaming and content is a plus.

Build your career brick by brick at the LEGO Group.

Working with the Boys audience is a chance to work at the Core of the organization, with big commercial impact. Working cross franchise gives you the chance to interact with a big part of the organization and is a big learning opportunity!

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.