What are the responsibilities and job description for the Digital Marketing Director position at #1 COCHRAN AUTOMOTIVE?
Director – Digital Marketing
Pittsburgh, Pennsylvania
#1 Cochran, the leading automotive retailer in western Pennsylvania and northeast Ohio is seeking a dynamic, data-driven Digital Marketing Director to lead digital strategy, execution and performance measurement across 35 dealerships. This role is both strategic and hands-on, requiring deep expertise in digital marketing, data analytics, demand generation and customer acquisition.
ABOUT US
As a member of our team, you will join an award-winning workplace where people and innovation thrive. We are obsessive about learning and development – at every mile marker of your career. We are one team bound by one set of values, with one overarching vision: to move our customers, our team members, and our communities in the most moving ways possible. If you are ready to make your move, steer your career here and join our talented team of thinkers, doers, dreamers, and disrupters.
WHAT WE OFFER
- Full complement of health insurance benefits
- Paid time off in the first year of employment (12, 16, 20 days annually)
- Paid holidays
- Paid community service day
- Paid Parental Leave
- 401(k) with company match
Key Responsibilities:
- Develop and implement sustainable strategies to drive traffic and marketing qualified leads to corporate and dealership websites.
- Strategically allocate and manage budgets across paid channels (search, social, display, retargeting, email) to optimize ROAS and business impact.
- Implement comprehensive SEO strategies to increase organic traffic and drive high SERP rankings for all sites.
- Own marketing KPIs to provide executive and store level reporting; utilize data analytics tools to provide actionable insights on lead generation, web traffic, campaign performance, conversion rates, customer acquisition costs, among other performance indicators.
- Lead a small team of direct reports to develop high-impact digital tactics, campaigns and performance analyses.
- Manage digital agencies and vendor relationships for websites, digital retail, chat, third-party lead providers and others, conducting in-depth monthly evaluations to ensure optimal performance.
- Manage customer database, performing list segmentation, eblast deployment and campaign measurement.
- Ensure websites and digital presence adhere to legal, ADA and OEM requirements.
- Perform other duties and special projects as assigned.
Requirements:
- Bachelor’s degree or higher in marketing or related field.
- Minimum five years of progressive experience in digital marketing, with a proven track record of driving growth in automotive retail or related industries.
- Strong strategic mindset and data-driven decision-making abilities, with proven experience optimizing marketing spend and ROI.
- Highly knowledgeable in Google Analytics, Google Tag Manager and Google Search Console.
- Strong understanding of on-page SEO optimization, technical SEO, keyword research and content strategy.
- Technical knowledge of HTML, CSS and JavaScript related to website management.
Qualified applicants should email a resume or work history to our attention. All inquiries kept in strict confidence. EOE.
#1 Cochran – ONE Great Place to Grow Your Career!
