What are the responsibilities and job description for the Digital Marketing Specialist - Google Ads Commander position at 1-Stop Design Shop, Inc.?
About the Role
We’re seeking a highly skilled Digital Marketing Specialist with proven experience managing Google Ads and Meta Ads campaigns for service-based businesses. If you know how to drive leads, optimize budgets, and scale paid ad campaigns effectively, this is the role for you!
What You’ll Do
- Manage and optimize 6-8 Google Ads accounts for service industry businesses.
- Plan, execute, and track high-converting campaigns on Google Ads and Meta Ads (Facebook/Instagram).
- Analyze performance data (CPC, CTR, conversion rates) using GA4 and make real-time optimizations.
- A/B test ad creatives, headlines, and landing pages to improve conversion rates.
- Develop and implement remarketing, audience segmentation, and lookalike audience strategies.
- Work closely with the creative team to craft engaging ad content tailored to the target audience.
- Stay ahead of Google Ads and Meta Ads platform changes and emerging trends.
Plus...
- Launch new PPC Campaigns
- Create regular Google Ads and Analytics reports for clients.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights.
What You’ll Need
- 2-4 years of hands-on experience managing Google Ads and Meta Ads for service-based businesses.
- Direct experience running lead generation campaigns for home services, professional services, or similar industries.
- Strong knowledge of Google Analytics, GA4, Google Search Console and conversion tracking.
- Proven ability to scale campaigns while optimizing ad spend and ROAS.
- Experience with remarketing, audience targeting, and lookalike audiences.
- Understanding of landing page optimization and A/B testing.
- Strong communication, analytical skills, and copywriting experience.
- Experience with WordPress/Elementor.
- Experience with managing and optimizing business listings such as Google Business Profile and Apple Maps Business Connect.
- Bachelor's (Preferred)
Additional Perks
- Casual dress code
- Laid-back work environment
- Hybrid remote flexibility – work from home 1-2 days, and work onsite in Bedford, MA 3-4 days for collaboration and strategy sessions.
- Competitive salary based on experience.
If you live in Massachusetts, thrive in fast-paced environments and don't like the same old thing every day...APPLY TODAY.
About 1-Stop Design Shop:
We are One-Stop that has it All, providing branding, design, custom printing, apparel, promotional items, web design, SEO, pay-per-click management, and social media management services to small to large sized businesses. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Salary : $67,000 - $80,000
