What are the responsibilities and job description for the Digital Marketing Specialist (Google Ads, GTM, GMB, Call Tracking) position at 1-Stop Design Shop, Inc.?
Benefits:
- 401(k)
- Competitive salary
- Dental insurance
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
About the Role
We are seeking a Digital Marketing Specialist with expertise in Google Ads and Paid Media to join our team! The ideal candidate should have 2-5 years of experience managing high-performing paid digital campaigns for service-based businesses like pest control, lawn care, and home services.
This role requires expertise in Google Ads (Search, Performance Max, LSA), Meta Ads (Facebook & Instagram), Google Tag Manager (GTM), and Call Tracking, with a strategic mindset to drive high-quality leads and conversions.
Key Responsibilities
Google Ads & Meta Ads Campaign Management
- Develop, launch, and optimize Google Ads Search, Performance Max, and Local Services Ads (LSA) for lead generation.
- Manage and optimize Meta Ads (Facebook & Instagram) to increase lead quality and conversions.
- A/B test ad copy, targeting, bidding strategies, and landing pages to maximize ROAS and lower CPL.
- Troubleshoot campaign performance issues and implement proactive strategies to ensure consistent results.
Data-Driven Strategy & Conversion Tracking
- Set up and manage Google Tag Manager (GTM) to track user behavior, events, and conversion goals.
- Analyze Google Analytics 4 (GA4), Google Search Console, RavenTools, and RankMath to optimize ad performance and refine targeting.
- Provide data-driven reports with actionable insights to improve campaign efficiency.
Call Tracking & Google My Business (GMB) Management
- Using CallTracking Metrics and CallRail for Call Tracking to analyze lead quality and optimize ad spend.
- Optimize and manage Google My Business (GMB) listings to improve local search visibility and ad performance.
Marketing Automation & Email Campaigns
- Create and execute email marketing campaigns that nurture leads and drive engagement.
- Implement automated follow-up sequences to improve conversion rates.
- Optimize subject lines, content, and timing for higher open and click-through rates.
Landing Page & Ad Copy Optimization
- Work with the team to enhance landing pages for better ad conversions.
- Write compelling ad copy, headlines, and CTAs tailored to audience intent.
- Use basic SEO principles to ensure landing pages align with Google Ads best practices.
Performance Monitoring & Continuous Optimization
- Track CPL, ROAS, CTR, CAC, and adjust campaign strategies accordingly.
- Stay updated on Google Ads, Meta Ads, and digital marketing trends to apply the latest best practices.
Requirements & Qualifications
✅ 2-5 years of experience managing Google Ads and Meta Ads for lead generation.
✅ Strong knowledge of Google Ads, Performance Max, Local Services Ads, and Meta Ads targeting.
✅ Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and UTM tracking.
✅ Experience with email marketing tools (HubSpot, iContact, Mailchimp, etc.).
✅ Strong copywriting skills for ad content, email campaigns, and landing pages.
✅ Familiarity with WordPress/Elementor for making landing page optimizations.
✅ Basic knowledge of HTML, CSS, and JavaScript for tracking setup.
✅ Experience with photo/video editing tools like Adobe Express or Adobe Creative Suite (preferred).
✅ Agency experience and client reporting skills are a plus.
✅ Strong knowledge of Google Ads, Performance Max, Local Services Ads, and Meta Ads targeting.
✅ Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and UTM tracking.
✅ Experience with email marketing tools (HubSpot, iContact, Mailchimp, etc.).
✅ Strong copywriting skills for ad content, email campaigns, and landing pages.
✅ Familiarity with WordPress/Elementor for making landing page optimizations.
✅ Basic knowledge of HTML, CSS, and JavaScript for tracking setup.
✅ Experience with photo/video editing tools like Adobe Express or Adobe Creative Suite (preferred).
✅ Agency experience and client reporting skills are a plus.
Work Environment
Onsite Position – Bedford, MA
- This is a full-time, in-office role where collaboration and creativity drive success!
- We believe that great ideas happen when teams work together in person.
Why Join 1-Stop Design Shop?
🚀 Competitive Compensation
📈 Career Growth Opportunities – Your work makes a real impact!
🕒 Flexible Schedule & Work-Life Balance
🎨 Casual & Creative Work Environment
🩺 Health, Dental, Vision & 401K Options
🌴 11 Paid Holidays PTO
☕ Free Snacks, Coffee & Tea (Always!)
👥 Small Team – Your Voice Matters!
📈 Career Growth Opportunities – Your work makes a real impact!
🕒 Flexible Schedule & Work-Life Balance
🎨 Casual & Creative Work Environment
🩺 Health, Dental, Vision & 401K Options
🌴 11 Paid Holidays PTO
☕ Free Snacks, Coffee & Tea (Always!)
👥 Small Team – Your Voice Matters!
About 1-Stop Design Shop
We are a fast-growing, full-service digital marketing and design agency specializing in branding, web design, paid media, social media management, and print marketing for small to mid-sized businesses.
Our team is passionate about helping businesses grow through data-driven marketing strategies. If you're looking for a high-energy, collaborative environment where your skills make a direct impact, we’d love to hear from you!
How to Apply
If you're ready to elevate your career in digital marketing, apply today! 🚀
Salary : $24 - $30
