Senior Manager, Digital Connections

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $120,000 - $142,500, bonus and long-term incentive eligible COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: As the Senior Manager, Digital Connections you are responsible for the health & impact of Anheuser-Busch’s digital marketing ecosystem, along with developing the roadmap for its future. This role requires being a cross-functional connector & collaborator across marketing, sales & technology: From paid to earned to owned channels and everything in between, the Sr. Manager will help define the company’s digital marketing strategy, ensuring A-B is meeting consumer demands online while delivering upon aligned business impact. The Sr. Manager is responsible for ensuring governance across brand marketing digital efforts, while having a strong focus on measurement & analytics to define new benchmarks and standard methodologies across websites, e-mail marketing, sweepstakes, digital platforms, SMS communications, consumer data capture and more. We are looking for a strategic problem solver with a passion for digital trends and what that means in the short, medium and long-term. You should be comfortable diving into analytics, unlocking consumer insights, and optimizing campaigns. If you thrive in a fast-paced environment and think digital-first, we want to hear from you. JOB RESPONSIBILITIES: Develop and implement the organization’s digital marketing strategy that integrates all digital channels, ensuring alignment with both portfolio-wide and specific brands’ goals Work with both U.S. and Global Marketing Capabilities teams to codify and train the organization on the Digital Marketing strategy Work with both U.S. and Global Marketing Technology to refine our AI strategy with a focus on consumer connections & marketing Work with our Media team on aligning campaign journeys based on consumer response & testing Partner with creative teams (including in-house agency DraftLine) to develop performance creative standard methodologies for our owned channels Develop and optimize our endpoint strategy for upper, mid and lower-funnel campaigns Analyze performance data, driven insights, and consumer trends to refine strategies and improve return on investment Consult brand partners as a subject matter authority across digital trends, new technologies & generative artificial intelligence Collaborate with data and insights teams to build audience-first targeting strategies and measurement frameworks JOB QUALIFICATONS: 5-7 years of marketing experience, preferably with experience in heavily regulated industries (Bev Alc, Pharma or other) or the CPG space in a heavily matrixed organization Strong knowledge of digital marketing platforms, media/campaign evaluation, and brand health tracking Prior experience managing digital marketing agencies & technology teams Experience working with generative artificial intelligence in a marketing capacity Strong analytical skills. Can interpret data to create actionable insights. Ability to lead and manage parallel projects and work effectively with multiple partners. A natural collaborator who thrives in fast-paced, cross-functional environments. Effective communicator with the ability of building trust and engagement WHY ANHEUSER-BUSCH: Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers. BENEFITS: Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts Life Insurance and Disability Income Protection Generous Parental Leave and FMLA policies 401(k) Retirement Savings options with a company matching contribution Chance to work in a fast-paced environment among a company of owners Free Beer! WHY ANHEUSER-BUSCH: Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities. As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law. REQUIRE ADDITIONAL ASSISTANCE? Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis. If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com. Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at CandidateTechSupport@anheuser-busch.com. CONTACT US EQUAL OPPORTUNITY EMPLOYER PRIVACY POLICY TERMS AND CONDITIONS PAY TRANSPARENCY POLICY STATEMENT

Salary : $120,000 - $142,500