What are the responsibilities and job description for the Digital Marketing Specialist position at 16 Creative?
**Digital Marketing Specialist Role Summary**: We are seeking a highly skilled and creative Digital Marketing Specialist to join our team. The ideal candidate will have expertise in digital ad management, email marketing, and social media management to drive brand awareness, sales conversions, lead generation, and customer engagement.
Key Responsibilities:
- Digital Advertising: Plan, create, and optimize digital advertising campaigns across platforms such as Google, Facebook, Instagram, TikTok, and other PPC channels.
- Email Marketing: Develop and execute email marketing campaigns to nurture leads, sales, and retain customers.
- Social Media Management: Develop and manage social media strategies to increase brand awareness and engagement.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2 years of experience in digital marketing, with a strong focus on paid ads, email marketing, and social media.
- Proficiency in digital advertising platforms, including Google Ads, Facebook Business Manager.
- Experience with email marketing platforms, bonus points for those who are savvy with Klaviyo.
- Knowledge of SEO and website analytics tools is a plus.
- Excellent analytical skills and ability to interpret data to optimize campaigns.
- Strong organizational skills and ability to manage multiple projects simultaneously.
