What are the responsibilities and job description for the Creative Director, Copy - Experiential position at 160over90?
Who We Are:
160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global network of businesses that represent the world’s leading talent, intellectual property and brands.
The Role and What You’ll Do:
Creative Directors here lead by example. They plant the seed for internal team culture and inspire those under them to write, draw, build, collab, geek out on tech and go even bigger. They also get their hands dirty to ensure ideas get across the finish line.
As a creative lead, you have a passion for the latest in digital and a deep understanding of traditional brand building and experiential campaigns. You get excited by not just making great work but by making great work that actually works. You are strategic in all you do solving real client problems with every big idea.
You’re a master storyteller that can teach others how to perfect a script, build a manifesto, get clients amped with a single PR headline or immersed in the narration of an experiential build. You have a way with words and are insightful with every line.
You lead in the creation of breakthrough cross-channel campaigns that help clients make their dent in culture and get our agency talked about. You’re a little obsessed with everything. Sports? Into it. Music? All about it. Fresh tech? Already experimenting with it.
You are a creative chameleon that can flex across a variety of platforms including developing social, digital, OOH, experiential, influencer, PR and traditional. You can lead a brainstorm, develop a campaign and advocate for the team in client presentations and within agency walls. You sway clients in a room and on a Zoom.
You’re not just whip smart, you’re fast. You work well in a time crunch and work even better when challenged to do something entirely new. You enjoy selling ideas in as much as making them.
You sweat the details, no matter the medium. You care about the craft and about the people around you. You’re accountable, organized and a true collaborator across every discipline.
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:
$161,250 annually
Hiring Range Maximum:
$215,000 annually
160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global network of businesses that represent the world’s leading talent, intellectual property and brands.
The Role and What You’ll Do:
Creative Directors here lead by example. They plant the seed for internal team culture and inspire those under them to write, draw, build, collab, geek out on tech and go even bigger. They also get their hands dirty to ensure ideas get across the finish line.
As a creative lead, you have a passion for the latest in digital and a deep understanding of traditional brand building and experiential campaigns. You get excited by not just making great work but by making great work that actually works. You are strategic in all you do solving real client problems with every big idea.
You’re a master storyteller that can teach others how to perfect a script, build a manifesto, get clients amped with a single PR headline or immersed in the narration of an experiential build. You have a way with words and are insightful with every line.
You lead in the creation of breakthrough cross-channel campaigns that help clients make their dent in culture and get our agency talked about. You’re a little obsessed with everything. Sports? Into it. Music? All about it. Fresh tech? Already experimenting with it.
You are a creative chameleon that can flex across a variety of platforms including developing social, digital, OOH, experiential, influencer, PR and traditional. You can lead a brainstorm, develop a campaign and advocate for the team in client presentations and within agency walls. You sway clients in a room and on a Zoom.
You’re not just whip smart, you’re fast. You work well in a time crunch and work even better when challenged to do something entirely new. You enjoy selling ideas in as much as making them.
You sweat the details, no matter the medium. You care about the craft and about the people around you. You’re accountable, organized and a true collaborator across every discipline.
- Self-starter who goes above and beyond, and consistently seeks new ways to elevate the agency’s creative product
- Able to deliver concise and clear feedback to assigned creative teams
- Strong interest in innovation, purpose work and creating across cultural verticals like sports, music, culinary etc.
- Ability to lead concept and copy alongside an art direction lead or flex to the other side when needed.
- Deliver outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (Creative teammates, strategists, media planners, PR leads and account team) to ensure creative work is on-brand, works hard and stands out amongst the rest
- Ability to lead creative teams to big ideas and craft a compelling brand narrative uniting all other disciplines in a single deck.
- Ensure consistency and efficacy of creative
- Concept creative from brief to end product with the ability to self-manage multiple projects and tight timelines
- Work within the client’s established brand voice while pushing their creative boundaries.
- Leverage strategic thinking to create campaigns that solve for consumer needs and business goals
- Successfully advocate creative ideas by confidently presenting to leadership, stakeholders and clients
- Articulate and rationalize creative decisions with strategic insights
- Drive business decisions and apply learnings to evolving best practices
- Stay consistently relevant and up-to-date on all marketing trends and culture in effort to bring fresh ideas, sharing with peers and the broader team
- Proactively research and develop innovative ideas for clients’ brand
- Develop and curate exceptional concepts for a wide range of advertising including content, digital, experiential,OOH, Creator, PR and traditional media.
- Ability to manage up while simultaneously inspiring teams
- Partner with project managers and account teams across the life span of a project
- Bring to life ideas for new business pitches and existing clients across presentations and production
- Work effectively with all stakeholders to complete projects within timelines and budget parameters
- Receptive to client feedback and adaptability in creative development process; give direction to creatives from leadership and clients
- Drive overall creative aesthetic and concept creation, bringing innovative ideas to life both visually and verbally
- Conducting ongoing performance reviews of the team and provides team members with opportunities to grow and thrive creatively
- 10 years of experience within an ad agency or similar setting
- Develop and maintain strong client relationships
- Degree in advertising, English, marketing/communications or similar field
- Primarily copywriting background.
- Be fearless and not afraid to fail
- A natural curiosity for the unique, the buzz-worthy and the culturally relevant with a willingness to push forward brave, new ideas
- The optimism to think bigger, the curiosity to dig deeper, and the passion to do better
- The ability to adapt to new ideas, processes, and business problems with ease and enthusiasm
- A professional attitude and an openness to receiving and giving feedback that commands the respect of colleagues and clients
- An appreciation for the relationship between copy and visual elements (and great design in general)
- We expect our CDs to understand that a product isn’t truly great unless the copy and the design support each other
- Eagle eye attention to detail and high level of accountability
- Cross functional design and conceptual experience necessary
- A passionate desire to be a part of an agency built for marketing today
- A love of the data and results and the gamification of the creative to keep pushing for record breaking results in a campaign
- Strong work ethic
- Digital portfolio of drool-worthy advertising, campaign concepts and relevant creative endeavors
- Ability to think strategically, conceptualize and see ideas through to polished execution
- Ability to work flexible hours, including some nights/weekends
- Thought leadership: A strong point of view; ability to lead the creative and strategic development of a brand campaign, and the ability to promote conceptual thinking among the team/ability to communicate ideas clearly
- Some travel may be required
- Excellent interpersonal communications (written and verbal), creative problem-solving and presentation skills
- Desire to be a driver of culture and bring your best self every day
- Compassion, empathy and investment in your team, the organization and the work
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:
$161,250 annually
Hiring Range Maximum:
$215,000 annually
Salary : $161,250 - $215,000
