Head of Social Media (Senior Manager)

23andMe is seeking an experienced, highly creative, self-starter individual to resource, build and create content for 23andMe and Lemonaid Health social media channels. Working to create best-in-class multi-channel content, breakthrough creative and leveraging both established and emerging platforms, this individual will build social media activities to help engage new and existing customers in ways that ultimately drive acquisition.

The ideal candidate will be able to think big, create, execute and develop content across different social media channels to generate advocacy and engagement. This individual will actively seek to raise the bar for creative development and execution within the social media space. The ideal candidate will be a combination of a content creator, editor and activist. You know how to build, source, be scrappy and pull in expertise as needed.

Who We Are

Since 2006, 23andMe’s mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what’s possible to help turn genetic insight into better health and personal understanding.

What You’ll Do

Reporting into the Chief Brand Officer, you will develop and lead a team that can create and implement highly shareable content that is educational, creative, attention-getting and on-brand. You will be expected to work closely with internal product science, research, education and other key stakeholders, including external agencies. This role will ensure that social media content is effectively integrated into brand marketing and paid media efforts, as well as leverage any potential earned and owned media opportunities.

You will work with key social media platforms such as Facebook, YouTube, Instagram, TikTok, X, as well as seek out and develop new and emerging platforms that can help us grow our customer base and brand. They will have a track record of developing highly creative social media marketing campaigns and will have demonstrated the ability to think big and implement innovative ideas in ways that create significant social sharing and PR attention.

They will have a thorough understanding of the capabilities of social media and its ability to connect with a wide range of audiences, and how to use those capabilities to develop a range of strategies and content forms that social media users want to share with their networks. They will formulate and implement best-practices, mechanisms and measurement tools that provide enhanced opportunities to engage audiences and leverage the benefits of individual social media platforms, while demonstrating the ability to understand how social media activities can be integrated and activated through other traditional marketing activities in any given campaign or activity.

Working collaboratively with the 23andMe media, PR, brand and advertising teams, this individual will build and lead a small social group of content creators, freelancers and small agencies that will harness the users, technology and the creative power of social media to efficiently and effectively build the next generation of engagement with our brand.

The ideal candidate will offer a unique blend of creative instincts, scrappy content creation, social media marketing and community collaboration with 23andMe scientists, clinicians, employees and customers.

• You are your own content machine and you love to own the voice, development and content creation of social media engagement with customers and the public - and the associated budget across campaigns and channels.
• Provide inspirational and creative and thought leadership on ways to reach and gain attention of new and existing target audiences.
• Skilled at participating in, and leading, strategic discussions both internally and externally.
• Work with agencies, publishers, platforms (directly and indirectly) and other partners with the goal to find fast, creative and efficient ways to build, execute and measure innovative social media marketing plans that connect with customers, maximize engagement and create sharing, talk value and advocacy.
• Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media / digital platform.
• Work collaboratively with 23andMe teams across business units to develop and execute creative ideas, plans and strategies.
• Develop partnerships and productive working relationships with product science teams, Therapeutics, PR and other related stakeholders to build / leverage content opportunities and integrate into strategic and tactical planning.
• Manage teams that plan and execute campaigns, on time, on budget, to scope.
• Work closely with the analytics teams to integrate and measure the value and impact our social media marketing opportunities.
• Manage external agencies and publishing partners as necessary for that which we cannot do internally.
• Establish repeatable operational methodologies and mechanisms that enable frugal, fast and responsive content development and distribution.

What You'll Bring

Strongly Preferred

About Us

23andMe, headquartered in Sunnyvale, CA, is a leading consumer genetics and research company. Founded in 2006, the company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate. The platform also powers the 23andMe Therapeutics group, currently pursuing drug discovery programs rooted in human genetics across a spectrum of disease areas, including oncology, respiratory, and cardiovascular diseases, in addition to other therapeutic areas.

At 23andMe, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at accommodations-ext@23andme.com. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note : 23andMe does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.

Pay Transparency

23andMe takes a market-based approach to pay, and amounts will vary depending on your geographic location. The salary range reflected here is for a candidate based in the San Francisco Bay Area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

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