What are the responsibilities and job description for the Associate, Brand Manager position at 24 Seven Talent?
Our client in the CPG space is seeking an associate brand manager to join their team!
Title : Associate, Brand Manager
Brand : in the CPG space
Type : Contract- 40 hours / week
Duration : 2-3 months
Rate : $35-40 / hr
Location : NYC
Onsite : hybrid
Position Overview : The Associate Brand Manager role is part of the E-Commerce Marketing team, responsible for driving e-commerce growth across a dynamic product portfolio. This is an exciting opportunity to contribute to the evolution of a fast-growing sector within the company, with small, agile teams collaborating to innovate and shape the future of a popular consumer category. The role offers a chance to make a meaningful impact in a fast-paced and creative environment.
Key Responsibilities : Reporting to the Director of E-Commerce Marketing, the Brand Manager will be instrumental in advancing the business by :
Strategic Planning & Execution :
Develop and implement strategies to optimize resource allocation, aligning with revenue and profitability goals.
Partner with media agencies and retail collaborators to execute digital marketing campaigns (e.g., search, display ads).
Collaborate with agency partners and internal creative teams to produce compelling content, seasonal updates, and product photography.
Coordinate with customer service teams to resolve product-related issues.
Oversee product updates, ensuring content is accurate and aligned with the latest shipments.
Manage the setup and onboarding of new products with retail partners.
Continuously track competitor activities and market trends.
Product Launch & Campaign Execution :
Develop end-to-end strategies for launching new products, ensuring successful market entry.
Design and implement product launch campaigns, working closely with cross-functional teams and external partners to ensure smooth execution, especially on major e-commerce platforms like Amazon.
Market Insights & Reporting :
Assist the Director in executing market research studies to generate actionable insights for business growth.
Analyze performance metrics and provide reports to internal stakeholders to track e-commerce initiatives' effectiveness.
Contribute to shaping the vision and strategy for the e-commerce portfolio.
Budget Management :
Monitor and manage monthly budgets to ensure optimal spend across digital and e-commerce channels.
Key Skills & Qualifications :
Proven experience in digital advertising, including search engine marketing and content development.
Expertise in organic search strategies, particularly within the Amazon ecosystem.
Experience in designing and running test-and-learn strategies in e-commerce.
Ability to lead agencies in crafting effective messaging and creative assets tailored for online retail.
Strong analytical skills with the ability to derive actionable insights from data, especially using e-commerce platforms like Amazon.
Excellent project management skills, with the ability to prioritize, organize, and execute tasks efficiently.
Strong communication and interpersonal skills to align with internal teams and senior management.
A proactive mindset with a passion for staying ahead of industry trends and evolving features on platforms like Amazon.
Strong financial acumen, including experience with budgeting, P&L management, and cost optimization.
A bias toward action and a passion for driving business results.
Strategic thinking and problem-solving ability, with a focus on continuous improvement.
Strong leadership skills, particularly in cross-functional collaboration.
Education & Experience :
At least 2years of digital marketing experience required.
1 years of experience in consumer goods or similar industries preferred.
Experience with kid-focused products, snacks, or confectionery is a plus.
E-commerce or Amazon experience is highly desirable.
A Bachelor's degree is required.
Salary : $35 - $40
