What are the responsibilities and job description for the Brand Marketing Manager (Gaming) position at 24 Seven Talent?
Brand Marketing Manager
Position Overview
The ideal candidate for this role is a creative and analytical professional with strong organizational skills and the ability to manage multiple projects simultaneously. This position involves developing and executing innovative, cost-effective marketing campaigns while collaborating with cross-functional teams, both locally and internationally. The Brand Marketing Manager will oversee large-scale campaigns and provide strategic insights to drive business objectives.
Responsibilities
Marketing Strategy and Execution :
Develop and implement comprehensive marketing strategies to launch and promote products across key markets.
Manage multiple campaigns from planning to execution, ensuring alignment with business goals and target audiences.
Leverage data analytics to evaluate campaign performance, measure results, and refine strategies.
Cross-Functional Collaboration :
Coordinate with internal teams, such as sales, public relations, creative, and digital, to ensure consistent messaging and execution.
Work with international teams to align strategies and maximize global impact.
Partner with external agencies and vendors to produce marketing assets, including digital content, media plans, and promotional materials.
Partnership Development :
Build and maintain partnerships with external stakeholders to enhance marketing efforts and expand reach.
Collaborate with platform partners to drive awareness and optimize product performance.
Event and Campaign Management :
Plan and execute promotional events and activations that resonate with target audiences.
Represent the brand at key events, serving as a spokesperson when required.
Budget Management and Reporting :
Oversee marketing budgets, ensuring efficient allocation of resources.
Track and report campaign performance, providing actionable insights to optimize future efforts.
Qualifications
Required Experience :
5 years of marketing experience, ideally in a product-focused or entertainment-driven industry.
Proven ability to develop and execute marketing strategies across various channels.
Strong analytical skills with experience using data to guide decision-making.
Exceptional project management skills, with the ability to manage multiple initiatives simultaneously.
Strong interpersonal and communication skills, with experience collaborating across teams and external partners.
Preferred Qualifications :
Advanced degree in Marketing, Business, or a related field.
Experience managing large-scale campaigns and working with global teams.
Familiarity with marketing analytics tools and data visualization platforms.
Event management experience, including trade shows and promotional activations.
Multilingual proficiency is a plus.
Education :
Bachelor’s degree in Marketing, Business, or a related field.
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