Director of Retail Marketing

Employment Type : Full Time / 40h a week

Location

Boulder, CO (Hybrid at the company's Boulder HQ is strongly preferred, but open to applicants outside of Colorado)

Salary

145-155K up to 20% annual bonus potential

As the bridge between Sales & Marketing, this Director will need to be a strong collaborator who possesses equally strong communication skills to define opportunities, guide creative teams on execution, and hand off final deliverables to the Commercial Team. This team member will be responsible for planning and executing strategies that drive sales and enhance brand visibility in the retail setting, both online and offline.

This role will create and manage marketing campaigns, analyze market trends, and collaborate with cross-functional teams to develop opportunities, brief in clear scopes of work, and deliver results. This role requires a self-starting strategic thinker with a drive to win and a sense of urgency to compete in the fast-paced consumer products industry.

Responsibilities

• Drive out-of-the-box thinking to deliver new and innovative marketing tactics and sell-thru initiatives for the brand and our retail partner(s)
• Collaborate with retailers and shopper media teams to develop and execute annual marketing programs in line with brand and commercial objectives
• Draft retail strategy based on category analysis, retailer insights, and sales objectives to inform Product, Marketing, and Merchandising teams.
• Craft clear and compelling presentations to communicate strategies and plans to internal / external stakeholders including our retail partners, display vendors, and field teams
• Record and report trade marketing activity for wholesale accounts
• Analyze campaign and in-store performance and report results and key take-aways.
• Adopt a test / learn / refine approach to trialing new activities to understand shopper behavior better and seek opportunities to increase the efficiency of marketing investments
• Oversee new in-store POP materials and fixtures from authoring of clear actionable briefs to flawless execution and delivery
• Lead development of sell-in materials to internal and external stakeholders
• Develop account-specific merchandising plan in alignment with category strategy and global creative direction
• Drive business with Key Accounts through tailored marketing & merchandising products
• Work closely with the analytics team to drive quantification of trade marketing activity to better

Requirements

Salary : $145,000 - $155,000