What are the responsibilities and job description for the Retail Marketing Director position at SBH Fashion?
Consumer electronics company based out of Boulder, CO is hiring a Retail Marketing Director. Preferably, this role will be based out of Colorado but open to seeing talent elsewhere.
Responsibilities:
Responsibilities:
- To drive long term growth by developing and implementing comprehensive marketing and merchandising programs for strategic third-party retailers.
- Develop annual budget to support account initiatives and monitor spending monthly
- Draft retail strategy based on category analysis, retailer insights, and sales objectives to inform Product, Marketing, and Merchandising teams.
- Craft clear and compelling presentations to communicate strategies and plans to internal/external stakeholders including our retail partners, display vendors, and field teams
- Record and report trade marketing activity for wholesale accounts
- Ensure retail activity tracker and store master documents are up to date on monthly basis
- Analyze campaign and in-store performance and report results and key take-aways.
- Adopt a test/learn/refine approach to trialing new activities to better understand shopper behavior and seek opportunities to increase efficiency of marketing investments
- Coordinate omni-channel launches for new products
- Oversee new in-store POP materials and fixtures from authoring of clear actionable briefs to flawless execution and delivery
- Lead development of sell-in materials to internal and external stakeholders
- Develop account-specific merchandising plan in alignment with category strategy and global creative direction
- Drive business with Key Accounts through tailored marketing & merchandising products
- Collaborate with retailers and shopper media teams to develop and execute annual marketing programs in line with the brand and commercial objectives
- Identify and implement new fixture programs to elevate the brand presence in-store
- Drive out-of-the-box thinking to deliver new and innovative marketing tactics and sell-thru initiatives for the brand and the retail partner(s).
- Work closely with analytics team to drive quantification of trade marketing activity to better understand feasibility of future projects as well as performance of completed projects.
- Fulfill other duties as required and embrace the opportunity to pick up new activities that fall broadly in the purpose of the role
- Fix things that you can see need fixing, identify problems, and find solutions
- 7-10 years relevant Retail or Trade Marketing experience, ideally within the major big box retailers such as Target, Walmart, and Best Buy.
- Bachelor’s Degree in appropriate field of study such as Marketing, Business Administration, or Retail Management
- Demonstrated ability to communicate, present, and influence multiple levels of an organization
- Possess problem solving, attention to details, and analytical skills
- Must be a self-starter that shows ownership and commitment to the job
- Highly versed in Microsoft Office Suite with specific emphasis in Excel & PowerPoint. Comfortable with G-Suite platform
- Action-oriented and flexible mindset to drive impact in a fast-paced, rapidly changing growth environment
- Sense of humor, personal integrity, and appreciation for the power of teamwork
- Ability to travel domestically up to 20%
Salary : $145,000 - $155,000
