Freelance E-commerce Merchandising Specialist (Fashion)

Client Overview: Our client, a fashion company, is seeking an E-Commerce Merchandising Specialist to join their team.

**You must have experience in Shopify Merchandising to be considered!

Role Overview: An E-commerce Merchandising Specialist is responsible for overseeing and optimizing product listings, driving sales through various online channels, and ensuring that the digital storefront aligns with the brand’s goals and target market needs. They play a key role in managing the online product assortment, pricing, content, and promotions, helping to create an engaging shopping experience for customers.

E-commerce Merchandising Specialist Responsibilities:

• Manage the online product catalog, ensuring products are correctly listed, categorized, and described.
• Ensure that product attributes (e.g., sizes, colors, specifications) are accurately detailed and optimized for search.
• Regularly update product inventory, ensuring availability is correctly reflected online.
• Collaborate with content teams to create compelling product descriptions, high-quality images, and engaging content.
• Ensure that all product listings are optimized for search engines (SEO), improving organic visibility and driving traffic.
• Implement merchandising strategies that enhance product visibility, positioning, and overall online customer experience.
• Work with the pricing team to ensure competitive pricing strategies across e-commerce platforms.
• Monitor and adjust pricing based on market trends, competitor pricing, and sales performance.
• Coordinate with marketing teams to execute online promotions, sales events, and seasonal campaigns.
• Develop merchandising strategies for special offers, discounts, and bundle promotions to drive sales and conversion rates.
• Analyze the effectiveness of promotions and campaigns, adjusting strategies as necessary.
• Regularly track and analyze key performance metrics (e.g., sales data, conversion rates, bounce rates) to identify trends and opportunities for improvement.
• Provide recommendations for improving product performance and sales based on data insights.
• Work closely with the analytics team to generate reports on product performance, inventory, and sales trends.
• Work closely with product, marketing, and customer service teams to ensure alignment on product availability, messaging, and customer experience.
• Collaborate with the IT team to troubleshoot and resolve any technical issues related to product listings, the e-commerce platform, or user experience.
• Ensure that the online store is user-friendly, with easy navigation, clear product descriptions, and an engaging shopping experience.
• Continuously monitor the customer journey, from browsing to checkout, and implement improvements as necessary.
• Stay updated on industry trends, emerging technologies, and competitor activities to inform merchandising strategies.
• Understand customer preferences and behaviors to continuously optimize product assortment and content.

E-commerce Merchandising Specialist Qualifications:

• Bachelor’s degree in Marketing, Business, E-commerce, or related field (preferred).
• 2-3 years of experience in e-commerce, merchandising, or a related field.
• Familiarity with e-commerce platforms, specifically Shopify, content management systems (CMS), and analytics tools (Google Analytics, etc.).
• Understanding of SEO best practices for e-commerce and product optimization.
• Strong data analysis skills and ability to derive actionable insights from data.
• Strong attention to detail and ability to maintain a high level of accuracy in product listings and content.
• Excellent written and verbal communication skills for creating engaging product descriptions and collaborating with cross-functional teams.
• Ability to think creatively and strategically to drive sales and enhance the online shopping experience