What are the responsibilities and job description for the Media Planner position at 24 Seven Talent?
Client Overview: Our client, in the retail space, is looking for a Media Planner to join their team!
Role Overview: As a Media Planner you will own the execution recognition and delivery of sales revenue. The ideal candidate will have 3-5 years professional experience with End-to-End Digital Media Campaign Management Digital Media Planning and professional experience managing a media mix of more than one platform and channels especially in paid channels such as Display Mobile Social Search and Programmatic.
Media Planner Responsibilities:
- Planning executing managing and optimizing end-to-end campaigns.
- Understanding upper funnel brand messaging calls to action and lower funnel direct response conversion campaign tactics.
- Partnering closely with internal teams including account management sales and advanced analytics to define metrics and measure success of campaigns using internal analytics.
- Maintaining and organizing campaign-specific materials in the teams shared document repository.
- Managing the day-to-day campaign maintenance including internal and external questions regarding accurate campaign implementation pacing and the performance of various campaigns.
- Developing growing and maintaining relationships with internal teams through exceptional client service and becoming a trusted advisor.
- Working with trafficking teams to traffic tags and ensure accurate tracking for campaigns.
- Building and delivering media plans for new client opportunities using strategic insights and best practices.
- Regularly consulting sales teams on insights to clients detailing performance campaign optimizations and new opportunities.
Media Planner Qualifications:
- 2-3 years professional end to end Digital Media Campaign Management experience with the following skills:
- Retail media experience
- Experience with Media Planning Building Media Plans and firm understanding of traditional and interactive media planning elements.
- Experience with multiple digital media products and channels: Social Display Mobile Search Paid Programmatic etc. Specifically keyboard experience within Paid channels such as Display Mobile Social Search and Programmatic etc.
*MUST BE ABLE TO COMMUTE INTO HOBOKEN, NJ*
Salary : $50 - $55
