Retail Media Network Paid Ads Analyst

Title: Performance Media Analyst/Specialist OR Retail Media Network Paid Ads Analyst
Responsibilities And Accountabilities

• Digital media campaign planning, activation, and optimization across retail media tactics
• Plan retail media budgets across wide variety of channels for key customers including Amazon & Chewy
• Media Measurement
• Outline measurement goals for media spend across subset of retail partners
• Translate data into actionable insights, identifying opportunities and risks
• Assess media performance on key e-commerce metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization
• Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
• Creative Strategy
• Creative approach and execution for paid media across multiple e-commerce channels
• Lead process for creative optimizations & testing strategies, including A/B testing at key customers
• Combine brand insights with sales priorities & deploy into digital media investments
• Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
• Educate partners on the changing landscape of digital & retail media

Education

• BA required. Marketing

Experience

• 3-5 years media planning, reporting & retailer media network campaign management
• Ecommerce experience required (Chewy preferred, WMG, Roundell, or AWS required)
• Digital experience on agency or client side
• Transparency: are direct, factual, and straight-forward
• Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
• Critical thinker with strong, proven analytical skills
• Detail oriented with excellent organization skills
• Experience in multiple digital media channels, search, programmatic and social experience preferred
• Analyze and report on paid digital media campaigns, identifying trends, insights, and opportunities across platforms like Google Ads, paid social, programmatic display and video, native and more.

Recruiter