What are the responsibilities and job description for the Senior Manager of Marketing, Core Marketing, North America & GTM position at 2K?
Who We Are
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
What We Need
The Senior Manager of Marketing, Core Marketing, North America & GTM will play an integral role in collaborating with global and regional teams, driving the development and execution of integrated marketing efforts in North America, and contributing to global GTM strategies. This role requires a strategic marketer who can effectively represent North America’s needs in global planning discussions, while also sharing and collaborating across global and regional teams. You’ll also lead the development and execution of North America’s campaigns, incorporating insights from global strategies and optimizing efforts to achieve business objectives.
What You Will Do
Reporting to the 'Senior Director of Marketing, Global GTM, Core Games', you will:
North America Campaign Development and Execution
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in California at the start of employment is expected to be between $114,400 and $169,300 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
What We Need
The Senior Manager of Marketing, Core Marketing, North America & GTM will play an integral role in collaborating with global and regional teams, driving the development and execution of integrated marketing efforts in North America, and contributing to global GTM strategies. This role requires a strategic marketer who can effectively represent North America’s needs in global planning discussions, while also sharing and collaborating across global and regional teams. You’ll also lead the development and execution of North America’s campaigns, incorporating insights from global strategies and optimizing efforts to achieve business objectives.
What You Will Do
Reporting to the 'Senior Director of Marketing, Global GTM, Core Games', you will:
North America Campaign Development and Execution
- Develop campaigns: Build integrated North America marketing plans for assigned titles, focusing on driving awareness, engagement, and purchase intent at launch and throughout product lifecycle. Leverage insights from across teams including Performance Marketing, Consumer Insights, Commercial, and Analytics teams to optimize strategies based on data-driven learnings.
- Lead execution: Oversee the execution of North America campaigns, collaborating with cross-functional teams and agencies to ensure plans are delivered effectively and optimized to meet business and marketing targets.
- Manage budgets: Develop and manage marketing budget proposals, aligning spending with business targets and identifying opportunities for efficiency, growth, or budget reallocation.
- Optimize media: Develop paid media plans, working closely with media agencies and internal teams, and drive media strategy in North America to optimize performance and innovate audience engagement.
- Facilitate media discussions: Serve as the point of contact for global media discussions with Player Connections teams, partnering alongside Global Marketing Strategy to align media efforts.
- Drive retail strategies: Collaborate with Channel/Sales teams to develop retail and promotional marketing plans, monitor performance, and integrate learnings into future strategies.
- Regional collaboration: Facilitate cross-region collaboration by sharing North America insights, assets, and best practices with regional teams.
- Support global marketing strategy development: Collaborate with the Global Marketing Strategy team and regional marketing teams to develop GTM strategies for assigned titles, ensuring alignment with global objectives and frameworks.
- Global resource to support regions and Core BU: Act as a close partner to regional teams and the business unit, leveraging proximity to the global strategy team to elevate regional perspectives, provide timely support, as well as help align regional execution with global direction.
- Champion regional voices: Advocate for regional requirements during global planning discussions, ensuring diverse market insights inform global strategies. Serve as a collaborative partner to regional marketing teams, complementing their efforts rather than replacing them.
- Support contingency planning: Work with Global Marketing Strategy, Regional Leads, and Player Connections teams to support contingency planning and adapt strategies as needed.
- Foster Collaboration: Liaise between media and creative teams to build North America-specific assets for paid media and retail campaigns, ensuring creative aligns with brand guidelines and campaign objectives. Share frameworks and assets with international teams for consideration.
- Guide direct reports: Manage and lead direct reports, providing clear guidance, assets, and timelines to ensure successful campaign execution.
- Strategic thinker: Strong insight-driven marketing expertise.
- Proven marketer: Demonstrated success in marketing strategy, product marketing, and achieving business results.
- Regional expertise: Experience developing regional marketing strategies that align with global frameworks.
- Media expertise: Deep knowledge of paid media strategy and execution, including managing media agencies and driving innovation.
- Collaborative leader: Strong collaborator with the ability to influence cross-functional and global teams.
- Adaptable: Thrives in a fast-paced, dynamic environment and is adaptable to change.
- Gaming knowledge: Deep understanding of gaming products, audiences, and competitive landscapes.
- Experienced professional: Minimum 5-7 years of experience in consumer brand marketing, including integrated campaign development and execution.
- Financial acumen: Experience managing budgets and/or P&L ownership preferred.
- Educational background: BA/BS degree required; MBA preferred.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in California at the start of employment is expected to be between $114,400 and $169,300 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
Salary : $114,400 - $169,300
