What are the responsibilities and job description for the Senior Manager - Product Marketing position at Tavant?
Job Summary : Tavant seeks a senior marketing executive to lead branding and marketing for our Data, AI and Analytics business. This role requires experience in developing and positioning a brand for IT Services, ideally with understanding of the data and AI services and product space, and with comprehensive skills in analytics-driven marketing, managing public relations, developing analyst relationships, and executing strategic marketing partnerships. The right individual will thrive in a high-growth and fast-paced environment and bring a passion for advancing a true leader in the highly dynamics Data and AI IT services space.
Key Responsibilities :
- Strategic Planning and Execution : Develop and implement strategic marketing plans that support business objectives and increase market share.
- Branding and Analyst Relations : Elevate Tavant’s market presence through strategic analyst engagements, ensuring our services and solutions are well-represented in industry analyses and reports.
- Public Relations : Oversee public relations strategies, manage press releases, handle media relations, and build relationships with key industry journalists and influencers.
- Lead Generation : Design and execute innovative lead generation campaigns to cultivate a robust pipeline of new prospects.
- Partner with Pre-Sales
Team up with our pre-sales and solution leader teams to continually enhance our offers and vale propositions, thinking customer back
Requirements :
