What are the responsibilities and job description for the Senior Product Marketing Manager position at Tavant?
Job Summary : Tavant is on the lookout for a dynamic Senior Product Marketing Manager to lead our marketing efforts for the Data, AI, and Analytics sector. This role is perfect for someone with a passion for technology and proven expertise in branding within the IT Services domain, particularly focusing on data and AI. The ideal candidate will be skilled in analytics-driven marketing, managing public relations, and forging strategic marketing partnerships. If you thrive in a fast-paced, high-growth environment and are eager to position our brand as a leader in the dynamic Data and AI IT services arena, we want to hear from you!
Key Responsibilities :
- Strategic Planning and Execution : Formulate and implement comprehensive marketing strategies that align with business objectives and enhance market presence.
- Branding and Analyst Relations : Strengthen Tavant's visibility by engaging strategically with industry analysts and ensuring our services are prominently featured in key reports.
- Public Relations : Direct PR initiatives, crafting press releases, managing media relations, and building productive relationships with influential journalists and industry thought leaders.
- Lead Generation : Innovate and execute lead generation campaigns to build a strong pipeline of new business opportunities.
- Partner with Pre-Sales : Collaborate closely with pre-sales and solution teams to refine offerings and enhance value propositions from a customer-centric perspective.
- Customer Engagement : Design and implement marketing strategies aimed at existing customers to drive the adoption of new services and bolster retention and loyalty.
- Partnership Marketing : Work with strategic partners to craft co-marketing strategies that leverage shared strengths and broaden market reach.
- Campaign Analytics : Employ advanced analytics to evaluate the effectiveness of marketing campaigns and adjust tactics for maximum impact.
- Market Research : Conduct continuous market research to identify emerging trends and adapt marketing approaches accordingly.
- Reporting : Provide regular performance updates to senior management, offering insights and recommendations for ongoing improvement.
Requirements :
