Digital Marketing Specialist

Description

We are seeking an experienced and results-driven Digital Marketing Specialist to join our team! This role will primarily focus on planning, executing, and optimizing media buying strategies across platforms such as Meta Ads, Google Ads, X Ads, and programmatic platforms like StackAdapt. Additionally, you will support broader digital marketing initiatives, including SEO, content creation, and analytics, to drive brand growth and ROI.

Responsibilities

• Media Buying & Campaign Management
• Plan, execute, and optimize paid advertising campaigns across platforms, including Meta Ads, Google Ads, X Ads, and programmatic platforms.
• Conduct in-depth audience research to define targeting strategies and ensure campaigns reach the right audience.
• Continuously monitor, analyze, and optimize ad performance to improve key metrics such as click-through rate (CTR), cost-per-click (CPC), and return on ad spend (ROAS).
• Performance Tracking & Reporting
• Use analytics tools like Google Analytics, Meta Ads Manager, and other reporting platforms to measure the effectiveness of campaigns.
• Develop and present reports on campaign performance, including actionable insights and recommendations for improvement.
• Content Strategy & SEO
• Collaborate with the marketing team to develop compelling ad creatives, landing pages, and blog content that align with campaign objectives.
• Conduct keyword research and implement SEO best practices to support paid and organic growth strategies.
• Testing & Optimization
• Conduct A / B tests on ad creatives, copy, and targeting to identify high-performing variations.
• Implement changes based on data-driven insights to continuously refine campaigns.
• Industry Trends & Platform Expertise
• Stay up to date with emerging trends, tools, and best practices in media buying and digital marketing.
• Leverage new ad formats, targeting capabilities, and bidding strategies to maximize ROI.

Requirements