Digital Marketing Specialist

LILLY FAMILY SCHOOL OF PHILANT (IN-CPHL-IUINA)

As the world's first school of philanthropy, the Lilly Family School provides education and indispensable research to life-long learners and leaders in the field. We prepare the next wave of changemakers through our experience-driven degree programs.

Develops digital marketing and creative strategies to promote the Lilly Family School of Philanthropy on all digital platforms and increase exposure to target audiences.

Department-Specific Responsibilities

• Maintains functionality of website, including updating content
• Coordinates with IT for server operations and troubleshooting technical issues
• Monitors website performance, optimizing for search engines (SEO)
• Ensures the site remains secure and accessible across various devices
• Designs and executes email marketing campaigns
• Manages email lists and segment audiences for targeted communications
• Tracks and reports on email campaign performance
• Develops and implements social media strategies to increase engagement and reach
• Creates, schedules, and monitors posts across various social media platforms
• Analyzes social media metrics and adjusts strategies as needed
• Utilizes Feathr for digital advertising and audience engagement
• Creates and manages campaigns within the Feathr platform
• Analyzes and reports on campaign effectiveness
• Manages the implementation of digital marketing programs and campaigns and analyzes their effectiveness
• Tracks usage trends of digital platforms and uses data and research to inform digital marketing campaigns
• Designs user experience interfaces to ensure consistent and engaging platforms
  
  

General Responsibilities

• Develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience
• Develops targeting and segmentation approach for digital marketing strategies
• Reviews and analyzes usage trends and effectiveness of digital marketing strategies, recommends and implements changes as necessary
• Works with other marketing and web teams to identify a target market and create a marketing campaign for digital technologies
• Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives
• Ensures alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content
• Designs user experience interfaces to ensure consistent and engaging platforms
• May plan and develops integrated digital advertising schedules
  
  

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in English, communications, journalism, public relations, or a related field
  
  

Required

WORK EXPERIENCE

• 3 years in a relevant field
  
  

Skills

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrated time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
  
  

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

IU Indianapolis

Indianapolis, Indiana

$62,000-$65,000 based on experience

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)
  
  

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Career Level: Career

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Digital Marketing

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This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.

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Telephone: 812-856-1234