What are the responsibilities and job description for the Digital Marketing Specialist position at TEKsystems?
*W2 ONLY, NO C2C*
*100% REMOTE, MUST LIVE IN EST OR CST*
*Top Skills:*
Performance Marketing:
Develop and manage PPC campaigns on different platforms, such as Google Ads, Bing Ads, and social media. Monitor and improve ad spend to enhance return on investment. Analyze campaign performance data to identify trends and insights. A/B test ad creative and landing pages to improve conversion rates. Collaborate with the design team to create compelling ad visuals and copy.
SEO Implementation:
Conduct keyword research and analysis to identify organic growth opportunities. Optimize website content, including meta tags, headers, and on-page elements. Apply effective technical SEO techniques to enhance site architecture and ensure optimal indexing. Monitor and report on SEO performance, making data-driven recommendations for improvement. Collaborate with content creators to ensure the implementation of effective SEO strategies.
User Experience & Capability Improvements:
Log and manage tickets to fix identified bugs, enhance features on the website, or improve marketing capabilities. Perform thorough testing and troubleshooting to ensure that updates and bugs are resolved and pass all acceptance requirements.
Data Analysis and Reporting:
Track and analyze website traffic and user behavior using tools such as Google Analytics. Produce regular reports on essential performance metrics, such as website traffic, conversions, and return on investment. Provide actionable insights and recommendations based on data analysis. Stay informed about the latest trends in the digital marketing industry.
Collaboration, Communication, and Other Activities:
Work closely with the D2C Marketing Manager and other team members to align marketing strategies with business goals. Foster effective communication with individuals both within and outside the organization. Collaborate in regular team meetings and actively contribute to planning sessions. Support projects within the D2C team and cross-functionally with other activities as assigned.
*Description*
Seeking a capable and meticulous Digital Marketing Analyst Contractor to join our D2C team. As a member of our D2C team, this role provides an exceptional chance to work on exciting digital marketing strategies and have a meaningful impact on driving traffic, boosting conversions, and improving our brand's digital presence. This position reports to the D2C Digital Analytics & Marketing Manager.
*Additional Skills & Qualifications*
Requirements:
*Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
*Proven experience in digital marketing, SEO, and performance marketing.
*Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, ahrefs, Data Studio, and Google Search Console).
*Proficiency in PPC and Social Ad platforms (e.g., Google Ads, Facebook Ads, Pinterest).
*Excellent communication and collaboration skills.
*Ability to work independently and manage multiple tasks and projects simultaneously.
*Strong attention to detail and a proactive approach.
*Hands-on GA4 (Google Analytics 4) and Google Tag Manager experience is a plus.
*Experience working in the manufacturing or e-commerce industry is preferred.
*Certification in Google Ads or other relevant platforms is a plus.
*Familiarity with content management systems (e.g., Drupal) and HTML/CSS is preferred.
*Knowledge of additional digital marketing channels (e.g., email marketing, social media).
*Pay and Benefits*
The pay range for this position is $40.00 - $45.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
* Medical, dental & vision
* Critical Illness, Accident, and Hospital
* 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
* Life Insurance (Voluntary Life & AD&D for the employee and dependents)
* Short and long-term disability
* Health Spending Account (HSA)
* Transportation benefits
* Employee Assistance Program
* Time Off/Leave (PTO, Vacation or Sick Leave)
*Workplace Type*
This is a fully remote position.
*Application Deadline*
This position is anticipated to close on Mar 12, 2025.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
*100% REMOTE, MUST LIVE IN EST OR CST*
*Top Skills:*
Performance Marketing:
Develop and manage PPC campaigns on different platforms, such as Google Ads, Bing Ads, and social media. Monitor and improve ad spend to enhance return on investment. Analyze campaign performance data to identify trends and insights. A/B test ad creative and landing pages to improve conversion rates. Collaborate with the design team to create compelling ad visuals and copy.
SEO Implementation:
Conduct keyword research and analysis to identify organic growth opportunities. Optimize website content, including meta tags, headers, and on-page elements. Apply effective technical SEO techniques to enhance site architecture and ensure optimal indexing. Monitor and report on SEO performance, making data-driven recommendations for improvement. Collaborate with content creators to ensure the implementation of effective SEO strategies.
User Experience & Capability Improvements:
Log and manage tickets to fix identified bugs, enhance features on the website, or improve marketing capabilities. Perform thorough testing and troubleshooting to ensure that updates and bugs are resolved and pass all acceptance requirements.
Data Analysis and Reporting:
Track and analyze website traffic and user behavior using tools such as Google Analytics. Produce regular reports on essential performance metrics, such as website traffic, conversions, and return on investment. Provide actionable insights and recommendations based on data analysis. Stay informed about the latest trends in the digital marketing industry.
Collaboration, Communication, and Other Activities:
Work closely with the D2C Marketing Manager and other team members to align marketing strategies with business goals. Foster effective communication with individuals both within and outside the organization. Collaborate in regular team meetings and actively contribute to planning sessions. Support projects within the D2C team and cross-functionally with other activities as assigned.
*Description*
Seeking a capable and meticulous Digital Marketing Analyst Contractor to join our D2C team. As a member of our D2C team, this role provides an exceptional chance to work on exciting digital marketing strategies and have a meaningful impact on driving traffic, boosting conversions, and improving our brand's digital presence. This position reports to the D2C Digital Analytics & Marketing Manager.
*Additional Skills & Qualifications*
Requirements:
*Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
*Proven experience in digital marketing, SEO, and performance marketing.
*Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, ahrefs, Data Studio, and Google Search Console).
*Proficiency in PPC and Social Ad platforms (e.g., Google Ads, Facebook Ads, Pinterest).
*Excellent communication and collaboration skills.
*Ability to work independently and manage multiple tasks and projects simultaneously.
*Strong attention to detail and a proactive approach.
*Hands-on GA4 (Google Analytics 4) and Google Tag Manager experience is a plus.
*Experience working in the manufacturing or e-commerce industry is preferred.
*Certification in Google Ads or other relevant platforms is a plus.
*Familiarity with content management systems (e.g., Drupal) and HTML/CSS is preferred.
*Knowledge of additional digital marketing channels (e.g., email marketing, social media).
*Pay and Benefits*
The pay range for this position is $40.00 - $45.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
* Medical, dental & vision
* Critical Illness, Accident, and Hospital
* 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
* Life Insurance (Voluntary Life & AD&D for the employee and dependents)
* Short and long-term disability
* Health Spending Account (HSA)
* Transportation benefits
* Employee Assistance Program
* Time Off/Leave (PTO, Vacation or Sick Leave)
*Workplace Type*
This is a fully remote position.
*Application Deadline*
This position is anticipated to close on Mar 12, 2025.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Salary : $40 - $45
