What are the responsibilities and job description for the Marketing Specialist position at 4 Corner Resources?
4 Corner Resources seeks a data-driven Marketing Specialist to develop and optimize strategies aligned with business goals. You'll craft campaign plans, analyze performance, and provide insights to enhance ROI. While not executing campaigns directly, you'll collaborate with teams to ensure effective implementation. Your expertise will drive smarter marketing decisions and long-term growth.
Position begins on a contract basis.
Responsibilities:
- Marketing Strategy Development - Develop and refine marketing strategies that align with business goals.
- Campaign Planning and Coordination - Create and oversee marketing campaign plans to ensure successful execution.
- Cross-Functional Collaboration - Work closely with teams across departments to drive cohesive marketing efforts.
- Performance Measurement and Optimization - Analyze key performance data and optimize strategies for improved results.
This is a hybrid role - 3 days in office, 2 days WFH
Knowledge & Skills:
- Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- 2 years of experience in a marketing strategy, planning, or optimization role.
- Strong expertise in marketing strategy development and campaign optimization.
- Ability to interpret performance data and connect marketing efforts to business outcomes.
- Deep understanding of digital marketing channels, paid media, customer segmentation, and campaign performance metrics.
- Familiarity with email marketing, SMS, and other media disciplines.
- Excellent collaboration and communication skills to work effectively with cross-functional teams.
- Strategic thinker with a focus on delivering data-driven recommendations.
- Proficiency in analytics tools (e.g., Google Analytics, Power BI) to track and interpret performance.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
- Knowledge of CRM tools and their role in supporting marketing strategies.
- Basic knowledge of SQL is a plus for querying and analyzing data.
- Basic knowledge of HTML and CSS is a plus.
- Proficiency in Microsoft Office - particularly Excel and PowerPoint.
