Manager, Lifecycle Marketing

Our roster has an opening with your name on it!

FanDuel Sports Network’s mission is to build a transformative, participatory sports platform, anchored by the most exclusive and relevant live professional games, that provides fans a year-round opportunity to engage with content and communities they are most passionate about.

The Position:
FanDuel Sports Network is seeking a Manager, Lifecycle Marketing to join the Customer Strategy team. Reporting to the Senior Director of Customer Strategy this position will be an outstanding addition to the FanDuel Sports Network marketing organization. This candidate will supervise the execution, testing, and derive insights for all ad-hoc and automated email, push and in-app marketing communications across the FanDuel Sports Network footprint.  S/he will work cross-functionally with brand, growth, product, research, creative, MarTech, legal and partner teams. This role is a great opportunity for someone who enjoys using data to fuel creativity to ultimately bring unique customer communications and experiences to life.

The Game Plan:
(What you will do)

• Manage and evolve the overall email, push, and in-app marketing strategy to ensure alignment with FanDuel Sports Network business objectives, goals, and priorities.
• Accountable for tracking and measuring KPIs that ladder up to business goals, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations within email, push, and in-app programs and share insights and recommendations.
• Expand and optimize personalization and segmentation strategies across all email, push, and in app touchpoints to increase engagement, revenue, and efficiency.
• Responsible for campaign set up; building segments, journeys, logic while working directly with external vendors on execution, deployment, and performance analysis.
• Conduct A/B testing to understand customer behavior and garner deeper insights.
• Conduct competitor research around automated CRM programs and personalized marketing to stay current on industry trends and practices and make recommendations to improve the business.

The Stats:
(What to bring)

• Approximately 4-6 years of prior experience in a CRM related role.
• Demonstrated success in executing lifecycle marketing strategies for a prominent DTC brand/ SVOD platform preferred.
• Strong analytical and problem-solving skills.
• Experience working with CRM and push notification systems.
• Strong team focus with outstanding organizational and resource management skills, as well as an exceptional attention to detail.
• Brings curiosity, dedication, and an overall center of excellence for the work that you oversee.
• Passionate and excited about the work while realizing work isn't life. Have fun, be cool, work hard.

Player Benefits:

• Healthcare Benefits – Start 1st day of employment.
• Wellness Program Incentive
• 401K – Match up to 4%
• Paid Time Off (Vacation, Personal)
• Company Holidays
• Short-Term & Long-Term Disability Benefits
• Employee Discounts

The Company is committed to fair and equitable compensation practices. Final compensation for this role will be determined by a range of factors such as a candidates’ relevant work experience, skills, certifications, and geographic location.

FanDuel Sports Network, Independently Owned & Operated by Main Street Sports Group, is proud to be an Equal Opportunity Employer.

About us:
FanDuel Sports Network, Independently Owned & Operated by Main Street Sports Group, owns Regional Sports Networks (RSNs) and is the nation’s leading provider of local sports. Its 17 owned-and-operated RSNs include: FanDuel Sports Network Detroit, FanDuel Sports Network Florida, FanDuel Sports Network Great Lakes, FanDuel Sports Network Indiana, FanDuel Sports Network Kansas City, FanDuel Sports Network Midwest, FanDuel Sports Network New Orleans, FanDuel Sports Network North, FanDuel Sports Network Ohio, FanDuel Sports Network Oklahoma, FanDuel Sports Network SoCal, FanDuel Sports Network South, FanDuel Sports Network Southeast, FanDuel Sports Network Southwest, FanDuel Sports Network Sun, FanDuel Sports Network West, and FanDuel Sports Network Wisconsin. The FanDuel Sports Network RSNs serve as the TV home to many MLB, NHL and NBA teams based in the United States.

FanDuel Sports Network also has a joint venture in Marquee, the home of the Chicago Cubs, and a minority interest in the YES Network, the local destination for the New York Yankees and Brooklyn Nets. Main Street Sports Group RSNs produce approximately 5,000 live local professional telecasts each year in addition to a wide variety of locally produced sports events and programs each year.

If you like growth and working with dedicated, enthusiastic over-achievers, you'll enjoy your career with us!

It is the policy of FanDuel Sports Network to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, FanDuel Sports Network will provide reasonable accommodations for qualified individuals with disabilities.