What are the responsibilities and job description for the Lifecycle Marketing Manager position at Gynger?
About Us: Gynger is the first embedded financing platform built for buyers and sellers of technology. We simplify the end-to-end purchasing process by enabling businesses to pay, finance, and manage all of their technology expenses from one platform. For sellers, we provide an opportunity to extend flexible payment options to their customers while still getting paid upfront. Gynger recently announced its $20 Million Series A funding led by PayPal Ventures and $100 Million debt facility from CIM. Additional world-class investors include Gradient Ventures (Google’s AI-focused venture fund), Velvet Sea Ventures, BAG Ventures, Deciens, Vine Ventures, Upper90, Quiet Capital and m]x[v Capital. Gynger was founded by serial entrepreneur Mark Ghermezian, the co-founder and founding CEO of Braze, a now ($4B ) publicly traded company. Gynger is revolutionizing how companies buy and sell technology, disrupting a $4.7 trillion dollar industry. To date, Gynger has facilitated thousands of payments for its customers across hundreds of vendors, including AWS, Google Cloud, Okta, Cisco, Salesforce, HubSpot, Oracle, GitHub, Snowflake and Amplitude. Gynger is on a mission to help companies scale with the technology they love. We are based in NY and are growing at an exceptional rate. If you’re looking for an opportunity to disrupt an industry and leave your mark, Gynger is the company for you. The Opportunity: Gynger is seeking an experienced Lifecycle Marketing Manager to own and build our lifecycle marketing efforts from the ground up. In this role, you will design and execute data-driven strategies to engage, retain, and upsell our customers while driving key metrics such as loan usage rates, customer retention, and lifetime value. This position offers the opportunity to shape the customer journey, develop impactful multi-channel campaigns, and optimize performance through actionable insights and personalized marketing initiatives. This is an exciting opportunity to be the first dedicated lifecycle marketing hire at a high growth, category creating startup. In this role you play a key role in shaping and enhancing the marketing function, contributing to the continued growth and success of the company. You will be based out of our NYC offices and will report directly to the Director of Marketing. We Offer... • The opportunity to join one of the fastest growing Fintech Series A companies in NYC. • The ability to revolutionize the B2B SaaS market. • A tight-knit, collaborative team who are passionate about building startups. • Competitive salary, equity, flexible PTO, and robust benefits (medical, dental, vision etc.). • Built-In 2024 and 2025 "Best Places to Work.” Our Values: Win Together - Move, grow, and win as a team. Be Accountable - Be true to yourself, to your team and to your customers. Stay Curious - Dig deep and always thirst for knowledge. Listen to Understand - Uncover what is really being communicated. Go Above & Beyond - Go the extra mile and unlock the thrill of being a pioneer. We’re focused on building and fostering a diverse, flexible, and inclusive space that allows our team members to thrive. We’re an Equal Opportunity Employer and consider applicants without regard to race, color, national origin, gender, sexual orientation, genetics, age, marital status, veteran status, disability status or any other basis forbidden under federal, state, or local law.
Lifecycle Marketing Overview
Campaign Management
Data Analysis & Insights
Retention & Loyalty Programs
Internal
Salary : $110,000 - $130,000